Associate, Programmatic

Adelphi Group•New York, NY

3d•Hybrid

About The Position

The Associate, Programmatic is an entry-level role at KINESSO, a technology-driven performance marketing agency within IPG Mediabrands. The role supports implementation, management, and optimization of media buys in DSPs and other platforms, and assists with creating and presenting client-facing materials for media planning cycles. The Associate also helps evaluate new tools, opportunities, and enhancements in programmatic advertising. The position works under daily supervision on assignments of moderate complexity, with defined limits and authority. It involves formal on-the-job learning and building knowledge of the company, its processes, clients, and programmatic vendors. Omnicom’s policy generally requires employees to work in the office at least three days per week, subject to local law and any additional direction from the agency or manager.

Requirements

Anticipate, recognize, and clearly define problems; analyze them systematically, weigh alternatives, and propose solutions.
Basic experience managing existing business relationships, partnerships, and alliances internally and externally.
Ability to assess and rank issues and tasks by importance.
Prior experience in actual situations sufficient to recognize recurring meaningful components.
Comfort working in Excel, including pivot tables and VLOOKUP.

Nice To Haves

Knowledge of technology or measurement ad tech solutions and platforms, such as DV360, Adwords, The Trade Desk, Roku, Vistar, Facebook, or Snapchat.
Data analysis skills.
Experience with project or account management.
Clear communication skills.

Responsibilities

Support Sr. Associates and Managers with day-to-day management of customer assignments.
Build vendor relationships, develop an understanding of each vendor’s value proposition, and bring recommendations to customers.
Manage daily pacing and performance of assigned campaigns; build and quality-assure standard campaigns in relevant partner platforms; and execute basic optimizations within parameters set by senior management.
Assist senior team members with client deliverables.
Help design performance updates, business reviews, and new audience-based addressable solutions.
Complete assignments of moderate complexity under daily supervision and solve straightforward problems using technical experience, judgment, and precedent.
Build knowledge of the company, its processes, and clients through formal on-the-job training.