Senior Associate, Commerce Programmatic
About The Position
The Senior Associate, Programmatic Commerce supports tactical activation and day-to-day media management of programmatic campaigns. The role contributes to audience and creative strategy, competitive research, campaign setup and management, and reporting. It focuses on programmatic activations across retailer media networks and DSPs, including Amazon, CitrusAd, Criteo, The Trade Desk, and Walmart, and requires familiarity with their self-serve and managed-service offerings. The Senior Associate works with retail media networks on behalf of and in partnership with clients, and supports the Manager, Programmatic Commerce in maximizing retail media investment. Success in the role calls for an entrepreneurial mindset, a bias for action, and strong problem-solving.
Requirements
- Bachelor’s degree in Business, Analytics, Marketing, Communications, or Advertising, or equivalent professional work experience.
- At least 2 years of experience in biddable performance media execution or paid ecommerce; retail media programmatic execution is strongly preferred.
- Experience managing and optimizing campaigns across multiple retail platforms, such as Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, and Meta.
- Basic analytical skills, including the ability to analyze data and develop insights that inform strategy and optimization.
- Ability to collaborate and work effectively with internal teams and external partners.
- Self-starter attitude and ability to thrive in a fast-paced environment.
- Experience with Microsoft Office, including Excel, PowerPoint, and Outlook.
- Understanding of programmatic offerings across retailer media networks and DSPs, including self-serve and managed-service buys.
Nice To Haves
- Strong preference for retail media programmatic execution experience.
- Experience with retail bid management technologies such as Pacvue, Skai, and Epsilo.
Responsibilities
- Manage programmatic media activations across retailer media networks and DSPs, including Amazon, CitrusAd, Criteo, The Trade Desk, and Walmart.
- Execute campaign setup, bid recommendations, and budgeting to support client goals, using retail bid management technologies such as Pacvue, Skai, and Epsilo where applicable.
- Optimize client accounts against established KPIs.
- Audit and review digital creative tags for launch accuracy, and provide the Ad Ops team with clear guidance, including verification requirements.
- Ensure ongoing campaign compliance with GroupM guidelines and best practices.
- Prepare weekly, monthly, and quarterly campaign performance reports.
- Identify insights and optimization opportunities using historical data and competitive research.
- Address technical issues with programmatic campaign serving.
- Understand the key drivers of performance on ecommerce platforms and marketplaces.
- Assist with reconciliation, invoicing and billing, trafficking, and mapping data to the internal media campaign management platform.
- Connect with retail media networks on behalf of and in partnership with clients.
- Support the Manager, Programmatic Commerce in maximizing retail media investment for client accounts.
Benefits
- Competitive medical benefits
- Group retirement plans
- Vision insurance
- Dental insurance
- Significant paid time off
- Preferential partner discounts
- Employee mental health awareness days
- Employee resource groups
- In-office events
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What This Job Offers
Job Type
Full-time
Career Level
Senior
