Senior Programmatic Media Manager - Citi Commerce

Citi • Irving, TX

9d • $114,720 - $172,080 • Onsite

About The Position

Citi is building Citi Commerce, a commerce media platform that gives merchants access to high-value cardmembers through Citi’s digital properties and partner placements. The platform combines Citi’s scale, customer relationships, and purchase insights to provide relevant advertising and measurable impact for advertisers.

The Senior Programmatic Media Manager will execute and scale Citi Commerce operations and report directly to the Programmatic Media Group Manager. The role owns campaign execution excellence, drives process rigor, and helps establish the operational foundation for a growing platform. It is suited to a hands-on operator with deep technical ad operations expertise who can contribute to long-term team direction as well as campaign execution.

The manager will support campaign setup, trafficking, quality assurance, delivery, optimization, audience activation, inventory utilization, reporting, and operational process development across onsite and offsite campaigns. The role also involves evaluating tools and technologies, collaborating across teams, resolving operational issues, and ensuring decisions and practices comply with applicable laws, policies, and controls.

Requirements

• 6–10 years of experience in Ad Operations, Programmatic, or Campaign Management within a publisher, ad network, or commerce media environment.
• Experience managing campaign launches and executions accurately and on time.
• Experience optimizing campaign delivery and pacing performance.
• Experience managing operational playbooks and standardized workflows.
• Experience generating campaign reporting outputs and performance insights.
• Experience contributing to inventory utilization and yield optimization.
• Strong hands-on experience with ad tech platforms such as Google Ad Manager, DV360, or similar ad servers and DSPs.
• Deep expertise in campaign trafficking, including tag setup, pixel implementation, quality assurance, and troubleshooting.
• Experience working with audience and data platforms such as LiveRamp, CDPs, or clean rooms.
• Solid understanding of digital media measurement frameworks and KPIs.
• Experience executing both onsite (owned and operated) and offsite (programmatic, social) campaigns.
• Strong analytical and problem-solving skills, with a proactive approach to resolving issues.
• Ability to manage multiple campaigns and priorities in a fast-paced environment.
• Effective cross-functional collaboration and communication skills.

Nice To Haves

• Master’s degree preferred.
• Bachelor’s degree in Business, Marketing, or a related field is highly preferred.

Responsibilities

• Execute end-to-end campaign operations, including setup, trafficking, quality assurance, and delivery across multiple channels.
• Manage the campaign lifecycle from insertion order through completion, ensuring accuracy, timeliness, and alignment with performance goals.
• Monitor campaign pacing, troubleshoot delivery issues, and proactively optimize performance.
• Support inventory management across Citi-owned and operated properties and help ensure effective utilization.
• Activate and manage audience segments using Citi first-party data and partner platforms.
• Partner with Sales, Planning, and Product teams to ensure campaigns meet advertiser goals.
• Identify, escalate, and resolve operational issues, including discrepancies, under-delivery, and tagging errors.
• Contribute to developing and standardizing ad operations processes and workflows.
• Evaluate and adopt tools and technologies that improve campaign execution and scalability.
• Deliver clear campaign performance reporting and insights to internal stakeholders.
• Assess business risks with regard to the firm's reputation and protection of Citigroup, its clients, and assets; promote compliance with applicable laws, rules, regulations, and policy; apply sound ethical judgment; and transparently escalate, manage, and report control issues.

Benefits

• Medical, dental, and vision coverage
• 401(k)
• Life, accident, and disability insurance
• Wellness programs
• Paid time off, including vacation, sick leave, and paid holidays
• Eligible employees may receive discretionary and formulaic incentive and retention awards

What This Job Offers

• Job Type: Full-time
• Career Level: Senior