Citi Commerce, Product Lead

Citi • Atlanta, GA

18h • $176,720 - $265,080

About The Position

Citi is evolving its commerce offerings and expanding into new growth avenues by giving merchants access to high-value cardmembers across Citi digital properties and partner placements. By combining Citi’s scale, trusted customer relationships, and real purchase insights, Citi Commerce delivers relevant advertising intended to produce measurable, incremental impact for advertisers.

The Product Lead is a senior individual contributor responsible for executing the product roadmap for a defined set of Citi Commerce advertising and offers capabilities. Reporting to the Head of Product, this person translates product strategy and commercial requirements into detailed technical specifications, owns the product lifecycle from requirements through build, testing, and launch, and serves as the primary day-to-day liaison between commercial and technology teams.

This hands-on role owns end-to-end product delivery for an area of the portfolio, manages third-party AdTech and MarTech integrations at a working level, and navigates governance and compliance processes for launching products within a large financial institution.

Requirements

• 10+ years of product management experience in digital advertising, AdTech, MarTech, or commerce media.
• Deep understanding of the digital advertising technology stack, including ad serving, targeting, measurement, and delivery systems.
• Demonstrated experience writing detailed technical requirements and business specifications and partnering closely with technology teams through the full product development lifecycle.
• Experience managing third-party technology integrations in the advertising ecosystem at a working level, including vendor onboarding and ongoing relationship management.
• Experience navigating governance, compliance, and regulatory approval processes within a large or regulated organization.
• Strong stakeholder management skills and ability to align commercial and technology teams around shared priorities at working and mid-senior levels.
• Ability to operate effectively in ambiguous, fast-moving environments and build process and structure where little exists.
• Bachelor's/University degree required.

Nice To Haves

• Master's degree preferred.
• Experience in commerce media, retail media, or financial services advertising.
• Experience with card-linked offers or loyalty product capabilities.
• Background at a publisher, retail media network, DSP, SSP, or AdTech platform.
• Experience building or scaling a new advertising product or capability from early stage through launch.
• Familiarity with clean rooms, identity solutions, attribution platforms, and programmatic infrastructure.

Responsibilities

• Execute the roadmap for assigned advertising and offers capabilities, translating priorities from the Head of Product into delivery plans and ensuring capabilities launch on time and to standard.
• Write and own detailed technical requirements and business specifications, translating commercial and advertiser needs into engineering-ready documentation.
• Serve as the primary liaison between commercial and technology teams, aligning requirements, managing trade-offs, and maintaining momentum through the product development lifecycle.
• Manage third-party integrations within the AdTech and MarTech ecosystem at a working level, including DSPs, ad servers, clean rooms, and identity solutions; manage vendor relationships and integration timelines.
• Lead product testing and quality assurance, including UAT and performance validation, to ensure capabilities meet commercial and technical standards before launch.
• Own product coordination through legal, risk, and regulatory review, preparing documentation and driving approvals for features and launches within the governance framework set by the Head of Product.
• Track product and system performance after launch, identify issues and optimization opportunities, and escalate recommendations to the Head of Product.
• Assess risk in business decisions, consider the firm's reputation and the safeguarding of Citigroup, its clients, and assets, drive compliance with applicable requirements and policies, apply sound ethical judgment, and transparently escalate, manage, and report control issues.

Benefits

• Medical coverage
• Dental coverage
• Vision coverage
• 401(k)
• Life, accident, and disability insurance
• Wellness programs
• Paid time off, including planned time off (vacation) and unplanned time off (sick leave)
• Paid holidays
• Eligible employees may also receive discretionary and formulaic incentive and retention awards

What This Job Offers

• Job Type: Full-time
• Career Level: Senior