Manager, Programmatic Media

MERGE•Boston, MA

16h•$86,450 - $103,750•Hybrid

About The Position

At MERGE, the Programmatic Media Manager oversees the development, execution, and optimization of programmatic media campaigns across diverse channels. The role leads strategic planning and execution, manages client relationships, oversees routine campaign optimizations and financial management, and collaborates with media partners and vendors to support programmatic media initiatives. The position uses marketing expertise, digital platforms, quantitative analysis, and collaboration to deliver client-focused strategies and campaign results. The role is hybrid, with priority for candidates in Boston, Massachusetts, or Chicago, Illinois. MERGE’s hybrid approach emphasizes in-person collaboration as determined by managers and team leaders. Team members may need to travel to a MERGE hub for meetings, gatherings, events, or other business needs. MERGE hubs include Chicago, New York City, Boston, Kansas City, Raleigh, Denver, Atlanta, and St. Louis. The stated salary range is $86,450–$103,750, depending on skills, experience, qualifications, location, and other relevant factors. Applicants in the United States must have work authorization that does not require visa sponsorship now or in the future.

Requirements

4–5 years of media experience, including at least 2 years in programmatic media strategy leadership.
Bachelor’s degree and/or equivalent work experience.
Proficiency in Microsoft Office and Google Workspace, including the ability to analyze data and create reports for campaign planning and execution.
Strong quantitative and analytical skills, including the ability to translate data into actionable insights.
Familiarity with conversion-tracking methodologies and web analytics tools such as Google Analytics, Omniture, and Coremetrics.
In-depth knowledge of ad-serving tools and measurement platforms.
Understanding of ad verification systems and industry standards.
Excellent interpersonal skills and strong written and verbal communication abilities.
Ability to manage multiple assignments and conflicting priorities effectively.
Strong problem-resolution skills and a creative approach to developing client-centered solutions.

Nice To Haves

Google Ads certification.
Google Analytics certification.
Familiarity with The Trade Desk.

Responsibilities

Develop and execute comprehensive strategies for diverse media pillars using knowledge of marketing principles, platforms, tools, and digital channels.
Create client-ready materials, including strategy decks, points of view, wrap reports, case studies, and status notes.
Collaborate on campaign conception and execution, and independently manage and optimize in-market programs.
Analyze data and translate findings into actionable insights, strategic recommendations, and campaign optimizations.
Serve as the primary client contact for key business assignments and act as the channel expert for clients.
Meet with media partners to understand the landscape.
Work with Analytics partners to validate media-plan success and make data-driven channel allocation recommendations.
Assess and recommend software, tools, and resources for departmental operations.
Manage budgets and bids, develop channel plans aligned with client objectives, and delegate internal projects.
Conduct routine optimizations involving budget allocations, commissions, bids, and targeting strategies to improve campaign performance and ROI.
Facilitate client calls by preparing and delivering agendas, presenting key points, and sharing strategic insights and recommendations.
Prepare and deliver quarterly or monthly wrap-up reports and roadmaps with campaign performance data and strategic recommendations.
Build and maintain relationships with engine representatives and vendors to stay current on industry trends and opportunities.