Manager, Programmatic Media

Merge•Boston, MA

18h•Hybrid

About The Position

MERGE is a marketing and technology agency focused on health and wellness. The Programmatic Media Manager oversees the development, execution, and optimization of programmatic media campaigns across diverse channels. The role owns client relationships and strategic planning, manages campaign budgets and bids, and provides routine performance optimizations and financial oversight. It works closely with clients, analytics teams, media partners, and vendors to turn campaign data into strategic recommendations and deliver effective media programs. The position creates client-ready strategies, reports, roadmaps, and other materials; leads client calls and serves as a channel expert; and contributes to departmental operations by assessing software, tools, and resources. The role is hybrid, with Boston, Massachusetts candidates prioritized. MERGE hubs are available in several U.S. cities, and employees may need to travel to a hub for business needs. The position requires U.S. work authorization that does not now or later require visa sponsorship.

Requirements

4–5 years of media experience, including at least 2 years in programmatic media strategy leadership.
Bachelor’s degree and/or equivalent work experience.
Proficiency in Microsoft Office and Google Workspace, including analyzing data and creating reports.
Strong quantitative and analytical skills and the ability to translate data into actionable insights.
Familiarity with conversion-tracking methodologies and web analytics tools such as Google Analytics, Omniture, or Coremetrics.
In-depth knowledge of ad-serving tools and measurement platforms.
Understanding of ad verification systems and industry standards.
Strong interpersonal, written, and verbal communication skills.
Ability to manage multiple assignments and conflicting priorities effectively.
Exceptional problem-solving skills and a creative, client-centered approach.

Nice To Haves

Google Ads certification.
Google Analytics certification.
Experience with The Trade Desk.

Responsibilities

Develop and execute comprehensive media strategies across diverse media pillars, using knowledge of marketing principles, platforms, tools, and digital channels.
Create client-ready strategy decks, points of view, wrap reports, case studies, and status notes with clear structure and conclusions.
Collaborate on campaign conception and execution, independently managing and optimizing in-market programs.
Analyze performance data and translate it into actionable insights, strategic recommendations, and campaign optimizations.
Serve as the primary client contact for key assignments and as a channel expert; meet with media partners to understand the landscape.
Work with Analytics partners to validate media plan outcomes and recommend data-driven channel allocations.
Assess and recommend software, tools, and resources for departmental operations.
Manage campaign budgets and bids, develop channel plans aligned with client objectives, and delegate internal projects as appropriate.
Conduct routine optimizations to budget allocations, commissions, bids, and targeting to improve campaign performance and ROI.
Prepare and lead client calls, including developing agendas, presenting key points, and sharing strategic recommendations.
Compile and deliver monthly or quarterly wrap-up reports and roadmaps with campaign results and recommendations.
Maintain relationships with engine representatives and vendors and stay informed about industry trends and opportunities.