Manager, Programmatic Media

MERGE•Boston, MA

7h•$86,450 - $103,750•Hybrid

About The Position

MERGE is a marketing and technology agency focused on health and wellness. Its Whole Human Marketing approach combines storytelling, technology, and AI to make brand interactions natural, contextual, and relevant. The Programmatic Media Manager oversees the development, execution, and optimization of programmatic media campaigns across diverse channels. The role owns client relationships and strategic planning, manages campaign performance and finances, and collaborates with analytics partners, media partners, vendors, and internal teams. The manager translates campaign data into strategic recommendations, leads client communications, and contributes to the effectiveness of programmatic media initiatives.

Requirements

Four to five years of media experience, including at least two years in programmatic media strategy leadership.
Bachelor's degree and/or equivalent work experience.
Proficiency in Microsoft Office and Google Workspace, including the ability to analyze data and create reports for campaign planning and execution.
Strong quantitative and analytical skills, with the ability to translate data into actionable insights.
Familiarity with conversion tracking methodologies and web analytics tools such as Google Analytics, Omniture, or Coremetrics.
In-depth knowledge of ad-serving tools and measurement platforms.
Clear understanding of ad verification systems and industry standards.
Excellent interpersonal skills and strong written and verbal communication abilities.
Ability to manage multiple assignments and conflicting priorities effectively.
Strong problem-resolution skills and a creative, client-centered approach to developing solutions.

Nice To Haves

Google Ads and Google Analytics certifications.
Experience with The Trade Desk.

Responsibilities

Develop and execute comprehensive strategies across media pillars using knowledge of marketing principles, media platforms, tools, and digital channels.
Create client-ready strategy decks, points of view, wrap reports, case studies, and status notes with clear structure, storylines, and conclusions.
Collaborate during campaign conception and execution, and independently manage and optimize in-market programs.
Analyze data and translate findings into actionable insights, strategic recommendations, and campaign optimizations.
Serve as the primary client contact for key assignments and act as the programmatic channel expert.
Meet with media partners to understand the media landscape.
Work with Analytics partners to validate media plan performance and recommend data-driven channel allocations.
Assess and recommend software, tools, and resources for departmental operations.
Manage budgets and bids, develop channel plans aligned with client objectives, and delegate internal projects.
Conduct routine optimizations of budget allocations, commissions, bids, and targeting strategies to improve performance and ROI.
Facilitate client calls by preparing and delivering agendas, discussing key points, and providing strategic insights and recommendations.
Prepare and deliver monthly or quarterly wrap-up reports and roadmaps with campaign performance data and strategic recommendations.
Build and maintain relationships with engine representatives and vendors, and stay informed about industry trends and opportunities.