Associate Director, Omnichannel Analytics

AbbVie•Mettawa, IL

About The Position

The Associate Director, Omnichannel Analytics supports a business transformation intended to strengthen AbbVie’s analytic innovation for Sales and Marketing. The role supports brands across the U.S. Specialty team, helping achieve sustainable top-tier performance through planning, execution, reporting, and analytics. It requires communicating insights clearly to a broad range of stakeholders. The position leads and contributes to omnichannel and franchise analytics, customer and consumer insight discovery, measurement, and optimization. It works with cross-functional teams to develop solutions, processes, campaigns, KPIs, and analytical models that improve healthcare professional and consumer engagement and inform business decisions. The role also identifies evidence-based spending and pricing principles using marketplace and consumer analysis.

Requirements

Bachelor’s degree in Business, Analytics, Finance, or Economics.
At least 10 years of relevant marketing research or advanced analytics experience.
Understanding of modeling techniques and their applications.
Proven effectiveness in direct and indirect team management.
Strong strategic thinking and tactical execution skills.
Analytical reasoning, intellectual curiosity, business acumen, and creativity in problem-solving.
Ability to interact and present effectively, verbally and in writing, to all organizational levels, from Product Managers to Senior Executives.
Demonstrated high performance and thought leadership.
Experience navigating a large-company matrix environment, including effective communication and influence skills.
Ability to deliver actionable insights and recommendations by combining data and analytics with research and business trends.

Nice To Haves

MBA.
Previous experience in a consultative role.

Responsibilities

Build analytics learnings at key inflection points across customer journeys and touchpoint channels.
Identify customer-level insights to optimize the ecosystem across segments, channels, and content.
Partner with Research, Sales Operations, and Customer Experience teams to interpret results and provide optimization recommendations.
Lead the analytics team, ensuring professionals have access to and use advanced information and analytical techniques, are properly trained, and produce results that leverage available data and analytics.
Influence cross-functional partners, including Digital Lab, Brand, MAPS, BTS, and Sales, to build solutions, processes, and campaigns that increase HCP engagement, reach, and personalized communications.
Lead consumer marketing measurement processes, applying patient, caregiver, and healthcare market insights to strategic decisions and campaign optimization.
Guide and perform franchise analytics, applying Marketing Analytics to influence practices and business results.
Lead insight discovery to uncover, define, and refine motivating insights across the customer base.
Collaborate with and influence the brand team and agency to drive business outcomes.
Develop KPIs with Brand Marketing Analytics and Insights and Customer Experience that align promotional tactics with business goals across U.S. Specialty and measure adoption, utilization, engagement, and preliminary lifts among consumer and physician audiences.
Oversee development of analytical models with APEX Center analytics, Digital Lab, and brand analytics, ensuring they meet business criteria such as cost, risk, and impact and technical criteria such as reliability, validity, and predictability.
Identify and articulate fact-based spending and pricing principles through analysis of marketplace and consumer dynamics, and ensure these principles inform company plans.