Associate Director, Omnichannel Analytics

AbbVie•Mettawa, IL

2d•$141,500 - $268,500

About The Position

The Associate Director, Omnichannel Analytics supports a business transformation intended to position AbbVie as a leader in analytics innovation for Sales and Marketing. The role supports brands across AbbVie’s U.S. Specialty team to promote sustainable, top-tier performance through planning and execution, consistent reporting, and innovative analytics. It also requires communicating insights effectively to a broad range of stakeholders. The role leads and contributes to franchise and consumer marketing analytics, developing insights and recommendations to optimize customer engagement, marketing tactics, and campaign performance. Working with cross-functional partners and analytics teams, the Associate Director develops KPIs, oversees models, and applies marketplace and consumer analysis to inform business plans.

Requirements

Bachelor’s degree in Business, Analytics, Finance, or Economics.
At least 10 years of relevant marketing research or advanced analytics experience.
Understanding of modeling techniques and their applications.
Proven effectiveness in direct and indirect team management.
Excellent strategic thinking and tactical execution skills.
Analytical reasoning, intellectual curiosity, strong business acumen, and creativity in problem solving.
Ability to interact effectively with and present verbally and in writing to all levels of the organization, from Product Managers to Senior Executives.
Proven record as a high performer and thought leader.
Experience navigating a large-company matrix environment, including effective communication and influence skills.
Ability to deliver actionable insights and recommendations by combining data and analytics with research and business trends.

Nice To Haves

MBA.
Previous experience in a consultative role.

Responsibilities

Build analytics learnings at key inflection points across touchpoint channels and identify customer-level insights to optimize the ecosystem by segment, channel, and content.
Partner with Research, Sales Operations, and Customer Experience teams to interpret results and deliver optimization recommendations.
Lead the analytic team, ensuring marketing analytics professionals have access to and use advanced information and analytical techniques, receive appropriate training, and produce results that leverage data and analytics.
Influence cross-functional partners, including Digital Lab, Brand, MAPS, BTS, and Sales, to build solutions, processes, and campaigns that increase HCP engagement, reach, and personalized communications.
Lead consumer marketing measurement processes, using patient, caregiver, and healthcare market insights to inform strategic decisions and optimize campaign performance.
Guide and perform franchise analytics, applying Marketing Analytics to influence practices and business results.
Lead insight discovery to uncover, define, and refine motivating insights across the customer base, and collaborate with brand teams and agencies to improve business outcomes.
Develop KPIs with Brand Marketing Analytics and Insights and Customer Experience to align promotional tactics with business goals across US Specialty and measure adoption, utilization, engagement, and preliminary lifts among consumer and physician audiences.
Oversee development of state-of-the-art models with APEX Center analytics, Digital Lab, and brand analytics teams, ensuring they meet business and technical criteria.
Identify and communicate fact-based spending and pricing principles through analysis of marketplace and consumer dynamics, and ensure those principles are used in developing and revising company plans.