Associate Director of Sale | Rock Creek Resort
About The Position
The Associate Director of Sales at Rock Creek Resort supports the property’s sales strategy, revenue growth, and team leadership. The role collaborates on annual strategic planning and departmental budgets, aligns sales objectives with property goals, analyzes industry and property data to forecast business, and oversees sales processes and standards. It supports group sales from outreach and negotiation through contracting, planning, and service delivery, while maintaining accurate financial reporting and accounting practices. The position mentors and trains department team members, conducts regular one-on-ones and evaluations, helps develop monthly training, and leads departmental meetings. It also builds client and stakeholder relationships, develops new business, meets prospecting and sales targets, responds to RFPs within 24 hours, and may provide updates or financial reporting in the Director’s absence or when assigned. The role reports to the General Manager and must follow company policies and procedures; other duties may be assigned according to business needs.
Requirements
- Minimum of 4–6 years of hospitality sales experience or experience in a similar environment.
- Extensive knowledge and expertise in sales and/or event management, including sales and negotiation skills.
- Strong leadership influence and critical-thinking capabilities.
- Ability to identify opportunities to satisfy customer needs.
- Initiative in addressing issues, averting conflict, resolving practical problems, and handling conflict where standardized solutions are limited.
- Ability to establish clear responsibilities and hold others accountable.
- Working knowledge of applicable laws, codes, and regulations.
- Excellent communication skills, including writing contracts, reports, business correspondence, and operations manuals, presenting information effectively, and responding to inquiries.
- Ability to think creatively and develop innovative solutions or approaches.
- Strong time management, information analysis, problem-solving, planning and organizing, decision-making, and results-delivery skills.
- Strong interpersonal communication and ability to understand and anticipate others’ emotions, concerns, and thoughts.
- Interpersonal influence skills, including coaching, motivating, delegating, and relationship-building.
- Strong mathematical skills, including working with applicable units, whole numbers, fractions, decimals, discounts, interest, commissions, proportions, and percentages.
- Analytical mindset and ability to use data and mathematical skills to identify trends and inform strategy and decisions.
- Technical proficiency in Microsoft Office, including Word, PowerPoint, Teams, OneNote, and Excel.
- Proficiency in client research and gathering relevant information, with the ability to stay current on industry trends and developments.
- Strong financial acumen, including understanding and creating P&L statements, PACE, and budgets, and knowledge of dynamic pricing and profitability.
- Ability to present clearly and concisely to senior management and clients.
- Ability to travel by air or car, stay overnight at hotels, and participate in client entertainment.
Nice To Haves
- Knowledge of hospitality sales platforms.
Responsibilities
- Collaborate annually on internal prework, group strategic plans, and departmental revenue and expense budgets, aligning with the General Manager on property goals.
- Assist in creating departmental objectives, team deployment strategies, production goals, and individual performance targets.
- Lead with emotional intelligence and conduct regular one-on-one meetings and quarterly evaluations with team members.
- Conduct industry research and analyze property data to forecast future business volume.
- Ensure the department follows accounting standards for deposits, direct billing, and pre-payments.
- Provide weekly updates on prospecting, inquiries, and activities in the Director’s absence.
- When designated, report monthly achievements and ensure financial accuracy across P&L, sales and event platforms, and deposits/accounts receivable.
- Uphold departmental standards and administer sales and event platforms.
- Support group sales through outreach, negotiations, contract reviews, planning, and service delivery.
- Participate actively in industry associations.
- Develop and maintain positive working relationships and open communication across departments and with stakeholders.
- Mentor, coach, and train departmental team members.
- Collaborate on a monthly departmental training program and conduct assigned monthly departmental meetings.
- Provide constructive feedback and implement corrective actions when necessary.
- Achieve departmental goals and contribute to revenue growth across assigned segments.
- Build client relationships through new business development and networking, meet prospecting and sales activity targets, and respond to incoming RFPs within 24 hours.
- Negotiate with clients, use closing techniques, and understand contractual language.
- Forecast revenue.
- Adhere to Columbia Hospitality policies and procedures; perform additional job functions as assigned based on property business needs.
Benefits
- Cellphone allowance
- Incentive eligibility
- Daily pay option
- Paid time off and holiday pay
- Medical, dental, vision, and disability benefits
- 401(k)
- HSA/FSA plans with employer contribution
- Referral bonus
- Discounted lodging, dining, spa, golf, and retail
- Employee Assistance Program
- Volunteer opportunities
- Committee participation opportunities
- Task force work opportunities
- Online learning platform
- Third-party perks, including discounts on pet insurance, rental cars, movie and concert tickets, and theme parks and attractions
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
