Sales & Events Manager | Rock Creek Resort

Columbia Hospitality•Red Lodge, MT

About The Position

The Sales & Events Manager is responsible for meeting and exceeding sales goals for assigned market segments through proactive sales efforts, client development, relationship management, networking, and identifying new target markets. The role develops and implements sales strategies to achieve revenue goals and maximize market share, maintains accurate records of sales activity, reports weekly progress, and adjusts goals to market conditions. It includes soliciting new business through outside sales calls, participating in trade shows and industry events, conducting site inspections and presentations, and responding to inbound RFPs within 24 hours. The position manages events from planning through execution, gathering details about meeting setups, food and beverage, audiovisual needs, and other requirements. It coordinates information with property operating departments, serves as a liaison between clients and operations, monitors client satisfaction, prepares and distributes event documents, and conducts internal event review meetings. The role also manages accounts and follows up with clients to encourage repeat business. Additional responsibilities include forecasting revenue, achieving assigned goals, maintaining positive relationships with clients and departments, ensuring accurate revenue posting and billing, complying with accounting standards, and following company policies and procedures. Additional duties may be assigned according to business needs.

Requirements

Minimum of 1–3 years of hospitality sales experience.
Knowledge and expertise in sales and/or event management, with strong sales and negotiation skills.
Attention to detail and the ability to read and write business correspondence effectively.
Ability to think creatively and develop innovative solutions or approaches.
Strong personal skills, including time management, information analysis, problem-solving, planning and organizing, decision-making, and delivery of results.
Strong grasp of mathematical operations, including working with whole numbers, fractions, and decimals and calculating discounts, interest, commissions, proportions, and percentages.
Technical proficiency in Microsoft Office, including Word, PowerPoint, Teams, OneNote, and Excel.
Proficiency in conducting client research, gathering relevant information, and staying updated on industry trends and developments.
Ability to travel, including by air or car, stay overnight in hotels, and entertain clients.

Nice To Haves

Knowledge of hospitality sales platforms.

Responsibilities

Meet and exceed sales goals for assigned market segments through proactive sales efforts.
Develop client relationships, manage key accounts, network, and identify new target markets.
Maintain accurate and timely sales activity and client contact records in the Sales & Events database.
Report weekly achievements for prospecting, inquiries, activities, and industry events, and adjust goals based on market conditions.
Solicit and secure new business through outside sales calls.
Participate in trade shows, promotional events, and industry events.
Conduct site inspections and client presentations.
Respond to inbound RFPs within 24 hours and use negotiation, closing, and contractual skills to secure business.
Implement sales plans based on demand segments to maximize market share.
Gather event planning information, including meeting setups, food and beverage specifications, and audiovisual requirements.
Coordinate event information with operating departments and act as a liaison between operations and clients.
Monitor client satisfaction throughout event planning and execution.
Prepare and distribute Event Orders, Resumes, Diagrams, and related documents to property departments.
Conduct meetings with property departments to review event information.
Manage accounts and follow up with clients to solicit repeat business.
Forecast revenue for assigned groups and achieve assigned goals and objectives.
Maintain favorable working relationships and open communication with all departments, and positive professional relationships with clients.
Comply with accounting standards for deposits, direct billing, and pre-payment; confirm accurate revenue posting and client billing.
Maintain working knowledge of applicable standards, policies, and procedures, attend required meetings, and achieve client sentiment goals.
Adhere to Columbia Hospitality policies and procedures.

Benefits

Cellphone allowance.
Daily pay.
Paid time off and holiday pay.
Medical, dental, vision, and disability benefits.
401(k).
HSA/FSA plans with employer contribution.
Referral bonus.
Discounted lodging, dining, spa, golf, and retail.
Employee Assistance Program (Columbia Cares).
Volunteer opportunities.
Committee and task force participation opportunities.
Online learning platform.
Third-party perks, including discounts on pet insurance, rental cars, movie and concert tickets, theme parks, and attractions.