Associate Director of Sale | Rock Creek Resort

Columbia Hospitality•Red Lodge, MT

About The Position

The Associate Director of Sales supports the resort’s sales strategy and revenue goals, working closely with the General Manager on annual strategic plans, budgets, departmental objectives, team deployment, production goals, and performance targets. The role analyzes industry and property data to forecast business, oversees sales standards and systems, and supports group sales from outreach and negotiations through contracting, planning, and service delivery. In the Director’s absence, the Associate Director provides weekly updates on prospecting, inquiries, and sales activities and may report monthly achievements with accurate financial information. The position leads and develops departmental team members through coaching, mentoring, regular one-on-ones, evaluations, monthly training, and meetings. It is also responsible for individual sales results, revenue forecasting, prospecting, responding to incoming RFPs within 24 hours, developing client relationships and new business, and meeting sales activity targets. The role maintains open communication with property stakeholders, follows company policies and procedures, and may take on additional duties based on business needs.

Requirements

At least 4–6 years of hospitality sales experience or experience in a similar environment.
Extensive knowledge and expertise in sales and/or event management, including sales and negotiation skills.
Strong leadership influence and critical-thinking capabilities.
Ability to identify opportunities to satisfy customer needs and take initiative to address issues, avert conflict, and resolve practical problems with limited standardized solutions.
Ability to establish clear responsibilities and hold others accountable.
Working knowledge of applicable laws, codes, and regulations.
Excellent written and verbal communication, including ability to write contracts, reports, business correspondence, and operations manuals, present information effectively, and respond to inquiries.
Ability to think creatively and develop innovative solutions or approaches.
Strong time management, information analysis, problem-solving, planning and organizing, decision-making, and results-delivery skills.
Strong interpersonal communication and ability to identify, understand, and anticipate others’ emotions, concerns, and thoughts.
Interpersonal influence skills, including coaching, motivating, delegating, and relationship-building.
Strong mathematical skills, including calculating discounts, interest, commissions, proportions, and percentages using whole numbers, fractions, and decimals.
Analytical ability to assess data, identify trends, and draw insights that inform strategy and decision-making.
Technical proficiency in Microsoft Word, PowerPoint, Teams, OneNote, and Excel.
Strong financial acumen, including understanding and creating financial reports such as P&L statements, PACE, and budgets, and knowledge of dynamic pricing and profitability.
Ability to present clearly and concisely to senior management and clients.
Ability to travel, including air or car travel, overnight hotel stays, and client entertainment.

Nice To Haves

Knowledge of hospitality sales platforms.

Responsibilities

Collaborate on annual internal prework, group strategic plans, and departmental revenue and expense budgets with the General Manager.
Help establish departmental objectives, team deployment strategies, production goals, and individual performance targets.
Conduct regular one-on-one meetings and quarterly evaluations with team members.
Research the industry and analyze property data to forecast business volume.
Ensure adherence to accounting standards for deposits, direct billing, and pre-payments.
Provide weekly updates on prospecting, inquiries, and activities when the Director is absent.
When designated, report monthly achievements and ensure financial accuracy across P&L, sales and event platforms, deposits, and accounts receivable.
Uphold departmental standards and administer sales and event management platforms.
Support group sales through outreach, negotiations, contract reviews, planning, and service delivery.
Participate in industry associations and maintain positive working relationships and open communication across departments.
Mentor, coach, and train team members; collaborate on a monthly departmental training program and conduct assigned monthly meetings.
Provide constructive feedback and implement corrective actions when necessary.
Achieve departmental goals and contribute to revenue growth across assigned segments.
Build client relationships through new business development and networking, and meet prospecting and sales activity targets.
Respond to incoming RFPs within 24 hours; negotiate with clients, use closing techniques, and understand contractual language.
Forecast revenue and maintain positive working relationships and open communication with stakeholders.
Adhere to Columbia Hospitality policies and procedures.
Travel as needed, including by air or car, overnight hotel stays, and client entertainment.
Perform additional job functions as assigned based on property business needs.

Benefits

Salary range of $80,000–$90,000, depending on experience.
Cellphone allowance.
Incentive eligible.
Daily pay option.
Paid time off and holiday pay.
Medical, dental, vision, and disability benefits.
401(k).
HSA/FSA plans with employer contribution.
Referral bonus.
Discounted lodging, dining, spa, golf, and retail.
Employee Assistance Program (Columbia Cares).
Volunteer opportunities.
Committee participation opportunities, including philanthropic and diversity, equity, and inclusion committees.
Task force work opportunities at locations across the globe.
Online learning platform.
Third-party discounts, including pet insurance, rental cars, movie and concert tickets, theme parks, and attractions.