Presidio Director of Sale

Presidio Golf Course•San Francisco, CA

About The Position

The Director of Sales & Marketing develops and executes sales and marketing strategies to grow revenue, strengthen brand awareness, and enhance the guest experience at Presidio Golf Course. The role leads tournament, corporate, and private event sales, while overseeing marketing, advertising, digital communications, and community engagement. The Director balances proactive business development with strategic marketing, establishing goals and managing budgets and performance. The position works closely with Golf Operations, Food & Beverage, department heads, the General Manager, and regional leadership; supervises assigned sales and marketing personnel; and is accountable for revenue results, marketing effectiveness, client satisfaction, and cross-department collaboration.

Requirements

At least five years of progressive experience in sales, marketing, hospitality, or event management.
Demonstrated success in business development, revenue generation, and client relationship management.
Experience developing and executing marketing strategies, including digital advertising, social media, email marketing, and website management.
Strong understanding of sales forecasting, budgeting, financial reporting, and performance measurement.
Excellent written, verbal, presentation, and interpersonal communication skills.
Ability to manage multiple priorities, meet deadlines, and work independently with minimal supervision.
Strong organizational skills, attention to detail, and commitment to exceptional customer service.
Proficiency with CRM systems, Microsoft Office, and relevant marketing and event management platforms.
Ability to work a flexible schedule, including occasional evenings, weekends, and holidays as business needs require.
Professional appearance, positive attitude, and ability to represent the facility and company effectively.

Nice To Haves

Bachelor's degree in Marketing, Business Administration, Hospitality Management, or a related field.
Experience in the golf, hospitality, or private event industry.

Responsibilities

Develop and implement strategic sales plans to meet and exceed revenue goals for tournaments, corporate outings, private events, weddings, and other group business.
Identify, prospect, and secure new business through outreach, networking, referrals, and partnerships.
Manage sales from initial inquiry through contract execution, including proposals, site tours, negotiations, and client communications.
Build relationships with corporate clients, event planners, hotels, destination management companies, golf associations, and community organizations.
Develop strategies to increase repeat business, client retention, and referrals.
Maintain the sales pipeline, monitor conversion rates, and provide revenue forecasts and performance reports.
Collaborate with Golf Operations and Food & Beverage leadership on packages, pricing, and promotions.
Develop and execute an annual marketing plan with measurable objectives, timelines, and performance indicators.
Manage digital marketing, including website content, social media, email campaigns, online advertising, and promotional communications.
Create campaigns promoting golf, tournaments, events, memberships, instruction, retail, and food and beverage offerings.
Maintain consistent brand identity in accordance with company and Presidio Trust guidelines.
Improve website visibility, search engine optimization, online reputation, and digital engagement.
Develop promotional content, photography, video, testimonials, and other materials highlighting the facility.
Monitor marketing performance, evaluate campaign effectiveness, and adjust strategies to maximize return on investment.
Coordinate public relations, media opportunities, and community outreach.
Oversee the sales and planning process for tournaments, weddings, corporate functions, and private events.
Respond to inquiries, proposals, and client communications in a timely and professional manner.
Coordinate with Food & Beverage and Golf Operations to support successful event execution.
Maintain accurate contracts, event details, client records, and booking information.
Identify opportunities to increase event revenue through upgrades, enhancements, and additional services.
Monitor client satisfaction, solicit feedback, and implement improvements to the customer experience.
Establish annual sales and marketing goals aligned with the operating budget and business objectives.
Develop and manage the sales and marketing budget and allocate resources effectively.
Track key performance indicators, including lead generation, conversion rates, booked revenue, pace to budget, and marketing effectiveness.
Prepare and present regular sales and marketing reports to the General Manager and regional leadership.
Align sales and marketing initiatives with operational priorities in collaboration with department heads.
Supervise, train, and support assigned sales and marketing personnel, setting clear expectations and accountability.
Maintain organized systems, documented procedures, and effective communications to support business continuity.
Perform additional duties as assigned by the General Manager.