Associate Director of Integrated Planning for Performance Marketing

Noble Studios•Reno, NV

About The Position

Noble's Associate Director of Integrated Planning sits between strategy and execution, setting paid media strategy across digital and traditional channels and connecting it to SEO/AEO, content, creative, social and PR so channels work toward shared client goals. The role bridges strategy, creative and performance from concept through execution. For the foreseeable future, the Associate Director also works directly in ad platforms, building and optimizing campaigns alongside the Performance Marketing team. The position owns integrated and paid media planning for assigned accounts, including campaign plans, budgets, forecasts, audience targeting, channel mix, KPIs, measurement and reporting. It leads cross-functional teams through activation, resolves direction and workflow issues, mentors team members and is expected to take on direct reports as the planning practice grows. The role also supports new-business pitches and maintains planning processes and documentation. The job is full-time, primarily during Noble's core business hours of 8:30 a.m. to 5:30 p.m. Pacific Time, Monday through Friday. Nevada-based applicants are preferred; applicants in California, Arizona, Washington and Oregon may also be considered if available to travel. Travel is typically once per quarter for Production & Operations and may be once per month for Leadership, Sales, Account Manager and Project Manager roles. Leadership roles that drive on behalf of Noble must meet specified licensing, driving-history and auto-insurance requirements. Candidates must pass background and reference checks and document their legal right to work in the U.S. without sponsorship.

Requirements

At least 6 years of paid media experience, preferably at an agency, including hands-on work in search, paid social and programmatic.
Experience setting paid media strategy and managing budgets for several clients simultaneously.
Current hands-on proficiency with Google Ads, Meta Ads Manager, Google Campaign Manager, GA4 and at least one DSP such as The Trade Desk or DV360, including independently building, launching and troubleshooting campaigns.
Experience planning or buying traditional media such as TV, radio, out-of-home or print.
Experience working with SEO, content, creative and social teams toward shared client goals.
Formal integrated or communications planning experience.
Experience building full-funnel plans and allocating budgets between brand and performance goals.
Experience planning for clients with multiple brands or regions.
Experience mentoring or coaching others and readiness to manage people.
Ability to present and defend recommendations to senior clients in writing and in person.
Familiarity with measurement methods such as multi-touch attribution, incrementality testing and media mix modeling, and research tools such as GWI or MRI-Simmons.
Must pass Noble's background and reference checks and provide documentation of the legal right to work in the U.S. without sponsorship.
Must be able to work full-time, primarily from 8:30 a.m. to 5:30 p.m. Pacific Time, Monday through Friday.
Applicants outside Nevada must be in California, Arizona, Washington or Oregon and available to travel if needed.

Nice To Haves

Travel, tourism and hospitality experience.
Prior direct people-management experience.
Nevada-based applicants are preferred.

Responsibilities

Connect paid media strategy across digital and traditional channels with SEO/AEO, content, creative, social and PR strategies.
Contribute to briefs with Client Experience and Strategy and guide Performance Marketing, SEO, Creative, Content and Analytics teams in developing integrated recommendations.
Recommend budgets across paid media and other channels, brands and regions.
Maintain media flowcharts and integrated calendars and ensure execution aligns with approved plans.
Lead planning for major campaigns, seasonal initiatives and launches across multiple channels.
Support Client Experience and Deals teams with paid and integrated plans for pitches to current and prospective clients.
Build and maintain planning templates, briefing documents, flowchart standards and QA checklists.
Own paid media strategy on assigned accounts across search, social, programmatic, video, CTV, audio and traditional media.
Align media strategy and creative execution with the creative team and brand identity.
Develop paid media plans covering objectives, KPIs, audience targeting, channel and partner mix, budget allocation, flighting and forecasts.
Build, launch, optimize and troubleshoot campaigns directly in ad platforms.
Set paid budgets and forecast results by channel; work with Performance Marketing Managers on pacing and with the Associate Director of Paid Media on operational improvements.
Review performance, determine when strategic changes are needed and implement them.
Monitor platform, privacy, tracking, bidding and campaign-type changes and translate them into recommendations for clients and Noble.
Guide integrated teams through activation and clarify roles, priorities and hand-offs between disciplines.
Resolve stalled cross-channel work or disagreements about direction and make decisions that move plans forward.
Coach planners, strategists and paid media team members on research, plan building and presenting; take on direct reports as the planning practice grows.
Run annual reviews and set goals and development plans for direct reports once managing them.
Review and approve quarterly and annual paid and integrated plans for high-profile accounts against Noble's quality standards and client goals.
Work with Analytics to establish measurement approaches, including funnel-stage KPIs and channel credit for results.
Build and present paid and cross-channel performance reports for high-profile clients, explaining outcomes and recommended next steps.
Plan paid and cross-channel tests and recommend budget shifts between channels based on results.
Ensure plans and reports are accurate before they are sent to clients.
Identify when results indicate that the overall plan should change and lead that discussion with the client.