Associate Director of Integrated Planning for Performance Marketing

Noble Studios•Las Vegas, NV

About The Position

Noble’s Associate Director of Integrated Planning sits between strategy and execution, owning paid media strategy and connecting it to SEO/AEO, content, creative, social, and PR so channels work toward shared client goals. The role bridges strategy, creative, and performance, ensuring that plans carry through from concept to execution. For the foreseeable future, the position also builds and optimizes campaigns directly in ad platforms alongside the Performance Marketing team. The role leads integrated planning and paid media strategy for assigned accounts, including plans across digital and traditional media, campaign budgets, forecasts, audience targeting, channel and partner mix, flighting, and KPIs. It partners with Client Experience, Strategy, Performance Marketing, SEO, Creative, Content, Analytics, and other teams; guides activation; and supports pitches for existing and prospective clients. The Associate Director reviews performance, leads strategic changes when results warrant them, oversees measurement and reporting, and ensures plans and reports are accurate and aligned to client goals. The role also mentors team members, reviews plans for high-profile accounts, and is expected to take on direct reports as the planning practice grows.

Requirements

At least 6 years of paid media experience, preferably at an agency, with hands-on work in search, paid social, and programmatic.
Experience setting paid media strategy and managing budgets for several clients at once.
Current, hands-on proficiency in Google Ads, Meta Ads Manager, Google Campaign Manager, at least one DSP such as The Trade Desk or DV360, and GA4, including building, launching, and troubleshooting campaigns independently.
Experience planning or buying traditional media such as TV, radio, out-of-home, or print.
Experience working with SEO, content, creative, and social teams toward shared client goals.
Formal integrated or communications planning experience.
Experience building full-funnel plans and splitting budget between brand and performance goals.
Experience planning for clients with multiple brands or regions.
Experience mentoring or coaching others and readiness to manage people.
Ability to present and defend recommendations to senior clients, in writing and in person.
Familiarity with measurement methods such as multi-touch attribution, incrementality testing, and media mix modeling, and research tools such as GWI or MRI-Simmons.

Nice To Haves

Travel, tourism, and hospitality experience.
Prior direct management experience.

Responsibilities

Connect paid media strategy across digital and traditional channels with SEO/AEO, content, creative, social, and PR so channels share audiences, messages, and goals.
Contribute to client briefs and guide cross-functional teams in developing integrated recommendations.
Recommend client budget splits between paid media and other channels, and across brands or regions.
Maintain current media flowcharts and integrated calendars, and ensure channel execution aligns with approved plans.
Lead planning for major campaigns, seasonal pushes, and launches involving multiple channels.
Support Client Experience and Deals teams with paid and integrated plans for pitches to current and prospective clients.
Build and maintain planning templates, briefing documents, flowchart standards, and QA checklists.
Own paid media strategy for assigned accounts across search, social, programmatic, video, CTV, audio, and traditional media, and direct the Performance Marketing team’s execution.
Collaborate with the creative team to align media strategy, creative execution, and brand identity.
Build paid media plans from brief through recommendation, including objectives, KPIs, audience targeting, channel and partner mix, budget allocation, flighting, and forecasts.
Build, launch, optimize, and troubleshoot campaigns directly in ad platforms on assigned accounts.
Set paid budgets and forecast results by channel; work with Performance Marketing Managers on pacing and with the Associate Director of Paid Media on process and operational improvements.
Review paid performance and determine when results call for strategic changes rather than routine optimization.
Track changes to ad platforms, privacy and tracking rules, and automated bidding and campaign types, and turn them into recommendations for clients and Noble.
Guide integrated teams through activation, clarifying roles, priorities, and hand-offs between disciplines.
Unblock cross-channel work and resolve disagreements about direction to move plans forward.
Coach planners, strategists, and paid media team members on research, plan building, and presenting.
As direct reports are added, conduct annual performance reviews and set goals and development plans.
Review and approve quarterly and annual paid and integrated plans for high-profile accounts against Noble’s quality standards and client business goals.
Work with Analytics to set measurement approaches, including funnel-stage KPIs and channel credit for results.
Build and present paid and cross-channel performance reports for high-profile clients, explaining results and recommended next steps.
Plan paid and cross-channel tests and recommend budget shifts between channels based on results.
Own the accuracy of plans and reports before they are shared with clients.
Identify when results indicate the overall plan needs to change and lead that conversation with the client.