Associate Director of Integrated Planning for Performance Marketing

Noble Studios•Las Vegas, NV

About The Position

Noble Studios is seeking an Associate Director of Integrated Planning to connect strategy and execution across paid media and other marketing disciplines. This role owns paid media strategy for assigned accounts across digital and traditional channels, and aligns paid media with SEO/AEO, content, creative, social and PR so teams work toward shared client goals. The Associate Director helps carry strategy from concept through execution and, for the foreseeable future, works directly in advertising platforms to build, launch, optimize and troubleshoot campaigns alongside the Performance Marketing team. The position leads integrated planning for major campaigns, seasonal initiatives and launches; develops media plans, budget recommendations, forecasts and measurement approaches; and reviews performance to determine when a broader strategic change is needed. It also supports new-business pitches, maintains planning processes and documentation, guides cross-functional teams, mentors colleagues and is expected to take on direct reports as the planning practice grows. The role presents plans and performance reporting to high-profile clients and ensures work meets Noble's quality standards and client business goals. The role is full-time, primarily during Noble's core business hours of 8:30 a.m. to 5:30 p.m. Pacific Time, Monday through Friday. Noble prefers Nevada-based applicants and may also consider candidates in California, Arizona, Washington and Oregon who are available to travel if needed. Travel is typically once per quarter for Production & Operations and may be once per month for Leadership, Sales, Account Manager and Project Manager roles. Leadership roles that drive on behalf of Noble Studios must meet the stated driver's license, driving experience, driving record and auto insurance requirements. Noble Studios is a Nevada-grown creative digital performance marketing agency with offices in Reno, Las Vegas and Bristol, U.K. It specializes in brand strategy, digital marketing, web development, SEO, paid digital media, creative and content development, and social media. The company has worked with international brands since 2003 and states that it welcomes candidates of all backgrounds and experiences and is committed to an inclusive environment. Candidates must pass background and reference checks and provide documentation of legal authorization to work in the U.S. without sponsorship; Noble participates in E-Verify.

Requirements

At least 6 years of paid media experience; agency experience is preferred.
Hands-on experience in search, paid social and programmatic media.
Experience setting paid media strategy and managing budgets for multiple clients at once.
Current hands-on proficiency with Google Ads, Meta Ads Manager, Google Campaign Manager, GA4 and at least one DSP such as The Trade Desk or DV360, including the ability to build, launch and troubleshoot campaigns independently.
Experience planning or buying traditional media, such as TV, radio, out-of-home or print; this is required.
Experience working with SEO, content, creative and social teams toward shared client goals.
Formal integrated or communications planning experience is required.
Experience developing full-funnel plans and allocating budgets between brand and performance goals.
Experience planning for clients with multiple brands or regions.
Experience mentoring or coaching others and readiness to manage people.
Ability to present and defend recommendations to senior clients, in writing and in person.
Must pass Noble's background and reference checks and provide documentation of legal authorization to work in the U.S. without sponsorship.
Must be able to work full-time, primarily during Noble's core business hours of 8:30 a.m. to 5:30 p.m. Pacific Time, Monday through Friday.
Must be available to travel if needed when applying from California, Arizona, Washington or Oregon.
For leadership roles that require driving on behalf of Noble Studios: valid state driver's license, at least 2 years of driving experience, a clean driving record, and auto insurance coverage of at least $100,000/$30,000 bodily injury and $100,000 property damage.

Nice To Haves

Travel, tourism and hospitality experience.
Prior direct people-management experience.
Nevada-based location is preferred.
Familiarity with multi-touch attribution, incrementality testing and media mix modeling.
Familiarity with research tools such as GWI or MRI-Simmons.

Responsibilities

Connect paid media strategy across digital and traditional channels with SEO/AEO, content, creative, social and PR strategies so channels share audiences, messages and goals.
Contribute to briefs with Client Experience and Strategy, and guide Performance Marketing, SEO, Creative, Content and Analytics teams in developing integrated recommendations.
Recommend client budget allocations between paid media and other channels, and across brands or regions.
Keep media flowcharts and integrated calendars current, and ensure execution aligns with approved plans.
Lead planning for major campaigns, seasonal pushes and launches involving multiple channels.
Support Client Experience and Deals teams with paid and integrated plans for pitches to existing and prospective clients.
Build and maintain planning templates, briefing documents, flowchart standards and QA checklists.
Own paid media strategy on assigned accounts across search, social, programmatic, video, CTV, audio and traditional media, and set direction for the Performance Marketing team.
Align media strategy and creative execution with each client's brand identity.
Develop paid media plans from brief through recommendation, including objectives, KPIs, audience targeting, channel and partner mix, budget allocation, flighting and forecasts.
Build, launch, optimize and troubleshoot campaigns directly in advertising platforms on assigned accounts.
Set paid budgets and forecast results by channel; coordinate budget pacing with Performance Marketing Managers and operational improvements with the Associate Director of Paid Media.
Review paid performance, identify when results require strategic changes rather than routine optimization, and implement those changes.
Monitor advertising platform, privacy, tracking, automated bidding and campaign-type changes, and develop recommendations for clients and Noble.
Guide integrated teams through activation and clarify roles, priorities and cross-disciplinary hand-offs.
Resolve stalled cross-channel work or disagreements about direction and make decisions that move plans forward.
Coach planners, strategists and paid media team members on research, plan development and presentations; take on direct reports as the planning practice grows.
Once managing direct reports, conduct annual reviews and set goals and development plans.
Review and approve quarterly and annual paid and integrated plans for high-profile accounts against Noble's quality standards and client business goals.
Work with Analytics to establish measurement approaches, including funnel-stage KPIs and how channels receive credit for results.
Build and present paid and cross-channel performance reports for high-profile clients, explaining results and recommended next steps.
Plan paid and cross-channel tests and recommend budget shifts between channels based on results.
Ensure plans and reports are accurate before they are delivered to clients.
Identify when results indicate a need to change the overall plan and lead that conversation with the client.