Associate Director of Integrated Planning for Performance Marketing

Noble Studios•Phoenix, AZ

About The Position

Noble's Associate Director of Integrated Planning works between strategy and execution as a paid media expert who plans across channels. The role sets paid media strategy across digital and traditional media and connects it with SEO/AEO, content, creative, social, and PR so channels work toward shared client goals. It bridges strategy, creative, and performance to carry plans from concept through execution. For the foreseeable future, the role also works directly in advertising platforms, building and optimizing campaigns alongside the Performance Marketing team at Noble, an integrated marketing agency. The position owns paid media strategy on assigned accounts, develops integrated and paid media plans, recommends budgets, guides cross-functional teams, and oversees measurement, reporting, quality, and strategic optimization. It supports new-business pitches and builds planning processes and documentation. The role mentors team members and is expected to take on direct reports as the planning practice grows.

Requirements

At least 6 years of paid media experience, preferably at an agency, with hands-on experience in search, paid social, and programmatic.
Experience setting paid media strategy and managing budgets for several clients at once.
Current, hands-on skill in Google Ads, Meta Ads Manager, Google Campaign Manager, GA4, and at least one DSP such as The Trade Desk or DV360, including independently building, launching, and troubleshooting campaigns.
Experience planning or buying traditional media such as TV, radio, out-of-home, or print.
Experience working with SEO, content, creative, and social teams toward shared client goals.
Formal integrated or communications planning experience.
Experience building full-funnel plans and allocating budgets between brand and performance goals.
Experience planning for clients with multiple brands or regions.
Experience mentoring or coaching others and readiness to manage people.
Ability to present and defend recommendations to senior clients, in writing and in person.
Familiarity with measurement methods such as multi-touch attribution, incrementality testing, and media mix modeling, and research tools such as GWI or MRI-Simmons.

Nice To Haves

Travel, tourism, and hospitality experience.
Prior direct people-management experience.

Responsibilities

Connect paid media strategy across digital and traditional channels with SEO/AEO, content, creative, social, and PR so channels share audiences, messages, and goals.
Contribute to client briefs and guide Performance Marketing, SEO, Creative, Content, and Analytics teams in developing integrated recommendations.
Recommend client budget allocations between paid media and other channels, and across brands or regions.
Maintain media flowcharts and integrated calendars as plans change, and ensure channel execution aligns with approved plans.
Lead planning for major campaigns, seasonal pushes, and launches involving multiple digital and traditional channels.
Support Client Experience and Deals teams with paid and integrated plans for pitches to current and prospective clients.
Build and maintain planning templates, briefing documents, flowchart standards, and QA checklists.
Own paid media strategy on assigned accounts across search, social, programmatic, video, CTV, audio, and traditional media, and direct the Performance Marketing team executing the work.
Work with the creative team to align strategy, creative execution, and brand identity.
Build paid media plans from brief to recommendation, covering objectives and KPIs, audience targeting, channel and partner mix, budget allocation, flighting, and forecasts.
Build, launch, optimize, and troubleshoot campaigns directly in advertising platforms on assigned accounts.
Set paid budgets and forecast results by channel; work with Performance Marketing Managers on pacing and collaborate with the Associate Director of Paid Media on process and operational improvements.
Review paid performance, identify when results call for strategic change rather than routine optimization, and make the necessary changes.
Track changes to ad platforms, privacy and tracking rules, automated bidding, and campaign types, and turn them into recommendations for clients and Noble.
Guide integrated teams through activation, clarifying roles, priorities, and hand-offs between disciplines.
Resolve stalled cross-channel work or disagreements about direction by making decisions that move plans forward.
Coach planners, strategists, and paid media team members on research, plan building, and presenting.
As direct reports are added, conduct annual performance reviews and set goals and development plans.
Review and approve quarterly and annual paid and integrated plans for high-profile accounts against Noble's quality standards and client business goals.
Work with Analytics to define measurement approaches, including funnel-stage KPIs and how channels receive credit for results.
Build and present paid and cross-channel performance reports for high-profile clients, explaining results and recommended next steps.
Plan paid and cross-channel tests and recommend budget shifts between channels based on results.
Own the accuracy of plans and reports before they are sent to clients.
Identify when performance indicates that the overall plan should change and lead that conversation with the client.