Associate Director of Integrated Planning for Performance Marketing

Noble Studios•Phoenix, AZ

About The Position

Noble Studios is hiring an Associate Director of Integrated Planning to connect paid media strategy with execution and coordinate paid media with SEO/AEO, content, creative, social and PR. The role owns paid media strategy across assigned accounts and guides integrated recommendations so channels work toward shared client goals. For the foreseeable future, the role also involves hands-on campaign building and optimization in advertising platforms alongside the Performance Marketing team. The Associate Director develops cross-channel and paid media plans, recommends budgets, maintains planning documents, leads planning for major campaigns, and supports new-business pitches. They guide cross-functional teams, resolve planning roadblocks, mentor colleagues, and are expected to take on direct reports as the planning practice grows. The role also develops measurement approaches, plans tests, reviews performance, presents reports and recommendations to clients, and ensures the quality of plans and reporting. The position is full-time, primarily during Noble’s core business hours of 8:30 a.m. to 5:30 p.m. Pacific Time, Monday through Friday. Nevada-based applicants are preferred; applicants in California, Arizona, Washington and Oregon may also be considered if available to travel. Travel is typically once per quarter for Production & Operations and may be once per month for Leadership, Sales, Account Manager and Project Manager roles. Leadership roles may need to meet Noble’s driving requirements. Candidates must pass background and reference checks and provide documentation of the legal right to work in the U.S. without sponsorship.

Requirements

At least 6 years of paid media experience, preferably at an agency, including hands-on work in search, paid social and programmatic.
Experience setting paid media strategy and managing budgets for multiple clients simultaneously.
Current hands-on proficiency with Google Ads, Meta Ads Manager, Google Campaign Manager, GA4 and at least one DSP such as The Trade Desk or DV360, including independently building, launching and troubleshooting campaigns.
Experience planning or buying traditional media such as TV, radio, out-of-home or print.
Experience working with SEO, content, creative and social teams toward shared client goals.
Formal integrated or communications planning experience.
Experience building full-funnel plans and allocating budgets between brand and performance goals.
Comfort presenting and defending recommendations to senior clients, both in writing and in person.
Must pass Noble’s background and reference checks and provide documentation of legal authorization to work in the U.S. without sponsorship.
Must be able to work full-time primarily during core business hours of 8:30 a.m. to 5:30 p.m. Pacific Time, Monday through Friday.
Applicants outside Nevada must be based in California, Arizona, Washington or Oregon and available to travel if needed.

Nice To Haves

Travel, tourism or hospitality experience.
Experience planning for clients with multiple brands or regions.
Experience mentoring or coaching others and readiness to manage people; prior direct management experience is a plus.
Familiarity with multi-touch attribution, incrementality testing, media mix modeling, and research tools such as GWI or MRI-Simmons.
Nevada-based applicants are preferred.

Responsibilities

Connect paid media strategy across digital and traditional channels with SEO/AEO, content, creative, social and PR.
Contribute to briefs and guide cross-functional teams in developing integrated recommendations.
Recommend client budget allocations across channels, brands and regions.
Maintain media flowcharts and integrated calendars, and ensure execution aligns with approved plans.
Lead planning for major campaigns, seasonal pushes and launches involving multiple channels.
Support new-business pitches with paid and integrated plans.
Develop and maintain planning templates, briefing documents, flowchart standards and QA checklists.
Own paid media strategy across assigned accounts and guide the Performance Marketing team.
Collaborate with the creative team to align strategy, execution and brand identity.
Build paid media plans covering objectives, KPIs, audiences, channel and partner mix, budgets, flighting and forecasts.
Build, launch, optimize and troubleshoot campaigns directly in advertising platforms.
Set paid budgets and forecast results by channel; work with Performance Marketing Managers on pacing and collaborate on operational improvements.
Review performance, identify when strategic changes are needed, and implement them.
Monitor advertising platforms, privacy and tracking rules, bidding and campaign developments, and turn them into client and agency recommendations.
Guide integrated teams through activation, clarify responsibilities and hand-offs, and resolve cross-channel disagreements or delays.
Coach planners, strategists and paid media team members on research, plan development and presentation.
As direct reports are added, conduct annual reviews and establish goals and development plans.
Review and approve quarterly and annual paid and integrated plans for high-profile accounts.
Develop measurement approaches with Analytics, including funnel-stage KPIs and channel crediting.
Build and present paid and cross-channel performance reports for high-profile clients, explaining results and recommended next steps.
Plan paid and cross-channel tests and recommend budget shifts based on results.
Ensure the accuracy of plans and reports before they are shared with clients.
Identify when performance indicates that the overall plan should change and lead the client discussion.