Associate Director of Graduate Enrollment and Recruitment, College of Communication

Boston University•Boston, MA

4d•$71,700 - $90,000

About The Position

The Associate Director of Graduate Enrollment and Recruitment, College of Communication, will lead the development, implementation, and management of comprehensive recruitment and communication plans for Master’s, PhD, and certificate programs. This role involves overseeing personalized communication flows, partnering with marketing teams, managing the Slate CRM, analyzing data, and collaborating with various campus partners. The position also includes supervising one direct report responsible for Slate communication execution, analytics, and recruitment support.

Requirements

Experience in developing, implementing, and managing recruitment and communication plans.
Proficiency in managing personalized communication flows and student journeys.
Experience partnering with marketing teams on integrated initiatives.
Ability to serve as a liaison with external agencies (e.g., digital marketing).
Experience ensuring brand consistency and messaging alignment.
Skills in analyzing recruitment trends and using data to adjust strategies.
Strategic leadership experience with CRM platforms, specifically Slate.
Experience aligning communication campaigns, segmentation, event registration, automation, and analytics with enrollment objectives.
Knowledge of admission processes within CRM platforms.
Experience training and supporting team members on CRM best practices.
Ability to stay current with CRM updates and feature releases.
Experience monitoring data quality and integrity within a CRM, including conducting audits and data cleanup.
Experience tracking, analyzing, and reporting on the effectiveness of initiatives using CRM analytics and other data sources.
Ability to translate data insights into actionable strategies and recommendations.
Experience identifying trends, measuring ROI, and presenting data-informed recommendations to leadership.
Experience developing and maintaining dashboards or reports tracking key performance indicators.
Ability to build and sustain strong working relationships with various internal and external partners.
Commitment to participating in professional development and staying current with industry trends.
Experience supervising direct reports.

Nice To Haves

Experience in higher education enrollment management.
Experience with digital marketing and social media content management.
Familiarity with central BU Graduate Enrollment standards and best practices.
Experience participating in working groups related to CRM platforms.
Knowledge of trends in higher education enrollment, digital marketing, and Slate capabilities.

Responsibilities

Lead the development, implementation, and management of comprehensive recruitment and communication plans for Master’s, PhD, and certificate programs, identifying target markets, refining yield strategies, and optimizing conversion funnels.
Oversee and direct the development and management of personalized communication flows in Slate across the full student journey, from prospect to enrollment, including supervising the staff member responsible for day-to-day execution.
Partner closely with COM’s marketing team on integrated marketing initiatives, contributing enrollment data and audience insights to inform campaign strategy and messaging.
Serve as key liaison with digital marketing agency and collaborate with colleagues managing social media and web content.
Ensure brand consistency and messaging alignment across all recruitment-related communications.
Analyze recruitment trends and use data to adjust strategies and meet enrollment goals.
May represent BU COM at recruitment events as needed.
Provide strategic leadership for COM’s Slate CRM, aligning communication campaigns, audience segmentation, event registration, automation, and analytics with enrollment objectives and institutional priorities.
Partner with the Assistant Director of Admission & Financial Aid on admission processes within Slate, ensuring COM's use of the platform aligns with central BU Graduate Enrollment standards and best practices.
Train and support other team members on Slate best practices and functionalities.
Stay current with Slate updates and feature releases, participate in BU central Slate working group, and proactively recommend and implement improvements.
Monitor data quality and integrity within Slate; conduct regular audits and data cleanup to ensure accuracy and consistency across applicant and enrollment records.
Track, analyze, and report on the effectiveness of recruitment initiatives using Slate analytics and other data sources.
Translate data insights from BU’s central Graduate Enrollment team and other sources into actionable, COM-specific strategies and recommendations.
Identify trends, measure ROI, and regularly present clear, data-informed recommendations to leadership.
Develop and maintain dashboards or reports tracking key enrollment performance indicators (KPIs), ensuring leadership has timely and accurate information to support decision-making.
Build and sustain strong working relationships with the central BU grad enrollment team, COM graduate admissions, COM marketing team, academic departments, and other campus partners.
Participate in relevant professional development and stay current with trends in higher education enrollment, digital marketing, and Slate capabilities.
Assist with recruitment, current student events, and COM commencement.
Supervise one direct report responsible for Slate communication execution, analytics, and recruitment support.