Director of Graduate Education Communications and Enrollment

Bellarmine University•Louisville, KY

6d•Onsite

About The Position

Bellarmine University seeks a strategic, collaborative, and relationship-oriented Director of Graduate Education Communications and Enrollment for the Annsley Frazier Thornton School of Education. The Director partners with School of Education leadership and the Enrollment, Marketing and Communication team to develop, implement, monitor, and support integrated communications, marketing, recruitment, and enrollment strategies for graduate programs, including master's, doctoral, certificate, endorsement, and alternative certification pathways. The Director helps create compelling, consistent, audience-focused content across print and digital platforms to increase awareness of School of Education programs, strengthen market presence, and promote programs and events to prospective and current students and alumni. The role supports coordinated recruitment and enrollment strategies, serves as a liaison among the School of Education and university colleagues, and provides prospective students with informed guidance. The Director also supports partnerships and outreach initiatives and collaborates with the certification officer on compliance with state and national accreditation requirements. This is a full-time, on-site staff position, customarily working 40 hours per week for 12 months per year. The position is located in the Annsley Frazier Thornton School of Education. Some travel may be required (less than 20%).

Requirements

Bachelor's degree in a related field such as Marketing, Communications, Education, or Higher Education Administration.
Strong interpersonal and communication skills, including the ability to engage and build rapport with prospective students, families, and community partners.
Strong writing skills and demonstrated ability to communicate effectively across written mediums.
Strong organizational, analytical, and problem-solving skills.
Ability to work independently and as part of a team while managing multiple priorities and deadlines.
Proficiency with Microsoft Office Suite and digital media platforms.
Familiarity with recruitment management software or databases.
Demonstrated ability to use digital tools to engage an audience and communicate ideas.

Nice To Haves

Master's degree in a related field such as Marketing, Communications, Education, or Higher Education Administration.
Experience in student enrollment, admissions, or a related field, preferably within education.
Knowledge of the teaching profession and higher education programs.

Responsibilities

Collaborate with Enrollment, Marketing and Communication to develop and implement strategic communication plans across the School of Education's graduate and professional programs.
Create digital content, optimize webpages for effectiveness, monitor webpages for accuracy, and collaborate on monitoring engagement across digital spaces.
Develop print and digital communications that describe graduate programs' purpose, value, innovations, and accomplishments for varied audiences.
Collaborate with the marketing and communications team on promotional materials and digital content to enhance program visibility and attract applicants.
Conduct outreach and cultivate prospective students through community and K-12 partners, educational organizations, alumni networks, and virtual information sessions.
Collaborate with faculty and program directors to create content aligning enrollment efforts with program strengths, workforce needs, and emerging educational trends.
Plan and coordinate recruitment events, open houses, and orientation sessions with Enrollment, Marketing and Communication.
Support graduate student recruitment through personalized communication and engagement based on detailed knowledge of academic programs, admission requirements, licensure pathways, and career outcomes.
Maintain relationships with prospective graduate students and provide individualized guidance connecting their qualifications and goals with appropriate programs, admission requirements, financial aid, licensure pathways, and career outcomes.
Monitor recruitment data, including enrollment trends, applicant conversion rates, and recruitment outcomes, to inform continuous improvement and help achieve enrollment goals.
Facilitate the transition of prospective students to admitted status in collaboration with Enrollment, Marketing and Communication.
Identify innovative enrollment strategies that expand the reach of graduate education programs.
Collaborate with the certification officer to support compliance with state and national accreditation requirements.