Manager of Enrollment Communications

Texas A&M University - Victoria•Victoria, TX

8d•Onsite

About The Position

The Manager of Enrollment Communications manages communications that support student recruitment, enrollment, and retention. The role develops and implements campaigns for prospective and current students, manages communication workflows and CRM processes, and evaluates campaign effectiveness in support of university enrollment goals. The position oversees daily enrollment communication operations across print, digital content, email, automated communications, and social media. It develops communication plans that engage students from initial inquiry through enrollment and continued engagement; coordinates campaign schedules, content, design, production, and distribution; and works with service providers to produce recruitment materials. It also maintains enrollment website and landing-page content, manages CRM communication workflows, and evaluates processes and campaign performance to recommend improvements. The manager provides marketing and communication support for recruitment activities and university events, collaborates with university partners to align messaging with enrollment priorities, and prepares reports and dashboards using campaign and engagement data. The role provides functional direction to staff and project contributors and coordinates assigned work. Work is primarily performed in an office environment, with occasional travel and driving potentially required for recruitment activities and university events.

Requirements

Bachelor’s degree in communications, marketing, business, or an applicable field, or an equivalent combination of education and experience.
Five years of related experience.
Knowledge of communication and marketing principles, campaign planning, digital engagement, and content development.
Knowledge of CRM systems, email marketing, audience segmentation, and automated communication workflows.
Strong written and verbal communication, editing, organizational, and project management skills.
Ability to manage concurrent campaigns, analyze performance data, recommend process improvements, coordinate project contributors’ work, and collaborate with university partners.
Ability to exercise sound judgment and maintain the confidentiality of student information.
Proficiency with Microsoft Office applications.
Experience using CRM platforms, email marketing tools, web content management systems, and reporting or analytics tools.

Responsibilities

Manage daily enrollment communications operations, including printed materials, digital content, email campaigns, automated communications, and social media initiatives.
Develop and implement communication plans that engage students from initial inquiry through enrollment and continued engagement.
Coordinate campaign schedules, content development, graphic design, production, and distribution to ensure accurate, consistent, and timely communications.
Coordinate with graphic design, printing, mailing, and other service providers to produce recruitment materials and execute communication campaigns.
Develop and maintain enrollment website and landing-page content to generate inquiries and support prospective student engagement.
Manage outbound communication workflows in the CRM system, including audience segmentation, automated messaging, and inquiry cultivation.
Evaluate communication processes and recommend improvements to campaign strategies, CRM functionality, and student engagement practices.
Provide communication and marketing support for recruitment activities, campus events, video production, digital advertising, and lead generation.
Collaborate with Enrollment Management staff, Marketing and Communications, academic departments, and other university partners to align messaging and support enrollment priorities.
Monitor campaign performance, prepare reports and dashboards, and use engagement and outcome data to recommend adjustments to communication strategies.
Provide functional direction to staff and project contributors involved in enrollment communications and coordinate assigned work.
Perform other duties as assigned.