Associate Director, Growth

Syenex•Evanston, IL

62d

About The Position

Syenex is hiring an Associate Director, Growth to own the marketing engine supporting its commercial function. The role will build Syenex’s brand, content, and digital presence as the company brings its delivery platform to cell and gene therapy developers. The hire will take primary ownership of how Syenex appears across channels, including awareness-building content and campaigns, in-person conferences and events, and the marketing tools and data used to measure results. The Associate Director will work closely with the Head of Commercial, the scientific team, and other early commercial hires to build the marketing function largely from scratch. The role combines strategic input with hands-on execution and offers room to grow into broader marketing or growth leadership as Syenex scales.

Requirements

4–7 years of experience in marketing, growth, or a related commercial role.
Hands-on experience executing digital marketing, including content creation, email marketing, LinkedIn or social campaigns, and brand or visual design, or close partnership with design resources.
Experience planning and running in-person events and conferences, including logistics, budgets, and on-site execution.
Working fluency with CRM or marketing automation platforms, email platforms, design tools, and analytics or reporting tools.
Fluency with AI tools for content creation, research, and workflow efficiency, and enthusiasm for adopting new tools.
Strong writing and visual instincts, with the ability to translate complex technical subject matter into clear, on-brand content.
Sufficient familiarity with science and biotechnology terminology to collaborate credibly with the scientific team and represent Syenex accurately to a technical audience.
A builder’s mindset and comfort owning ambiguous, undefined programs end-to-end with minimal day-to-day direction.
Willingness to travel for conferences and events, roughly 25–35%.

Nice To Haves

Exposure to B2B, life sciences, or another technical or scientific product.

Responsibilities

Produce marketing content and collateral across channels, including website copy, technical and blog content, social media, email, and conference collateral, drawing on scientific and commercial team input.
Work with the Head of Commercial to develop Syenex’s brand identity and maintain visual and verbal consistency across commercial touchpoints.
Plan, design, and execute email and LinkedIn campaigns to build awareness and generate qualified pipeline; use segmentation, testing, and performance data to improve results.
Lead conference and event logistics, including planning private events, designing the company’s presence, and coordinating registration, shipping, staffing, and scheduling.
Set up and deploy marketing events such as webinars, dinners, and user-group meetups to deepen relationships with target accounts.
Own Syenex’s marketing technology stack by evaluating, implementing, and managing go-to-market tools, including CRM and marketing automation, email, design, and analytics tools.
Execute and optimize paid digital campaigns and SEO/GEO/AEO initiatives to increase visibility, drive qualified traffic, and generate leads.
Use AI tools for content drafting and ideation, campaign personalization, data analysis, and reporting.
Track and report marketing and campaign performance, including sourced pipeline, engagement, and campaign ROI, and use insights to prioritize next steps.
Partner with the Head of Commercial and the commercial team to align marketing programs with sales priorities and target accounts.