Associate Director, Business Analytics
About The Position
The Associate Director, Business Analytics will be responsible for building and developing a deep understanding of the client's strategic issues, initiatives, and competitive position. This role ensures that analytics efforts lead to clear, compelling, and actionable insights, constructing insightful narratives through sophisticated analytic techniques. The position involves participating in measurement plan development and execution, ensuring timely follow-through on deliverables, and recommending and implementing research to aid in consumer insight gathering and strategic processes. The Associate Director will identify opportunities for process improvement, lead, mentor, and train analysts and managers, and regularly present reports and POVs to clients. Additionally, the role contributes to consumer segmentation and audience identification/exploration, designs tests to measure media impact, and manages cross-functional tasks, ensuring proper priorities and knowing when to ask for help. Internally, the Associate Director partners with Planning and Investment teams on budget setting, media plan development, and optimization. They will lead and mentor direct reports, assessing capabilities, providing career growth roadmaps, and instituting goals. This role also requires staying ahead of industry trends through research and training.
Requirements
- Industry Knowledge in marketing analytics and data
- Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
- Demonstrated knowledge in audience-based marketing and data-driven advertising
- Analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics.
- Problem-solving skills to drive issues to resolution.
- Proven leadership ability and strong, impactful client relationship experience
- Stellar communication and presentation skills: articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs
- Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing)
- Comfortable working in ambiguous situations
- A university degree and 5-7 years of data and analytics experience in advertising, management consulting, marketing or digital consulting
Nice To Haves
- Knowledge of agency-side media campaign planning and execution process is desirable, but not required
Responsibilities
- Build and develop a deep understanding of the client's strategic issues, initiatives and the competitive position.
- Ensure that analytics efforts lead to clear, compelling and actionable insights; and insightful narratives are constructed through sophisticated analytics techniques.
- Participate in the measurement plan development and execution.
- Ensure timely follow through on all scheduled and ad hoc deliverables.
- Generate and communicating clear, compelling and actionable insights; constructing insightful narratives through sophisticated analytic techniques.
- Recommend and implement research that will aid in the consumer insight gathering and strategic process.
- Identify opportunities to continuously improve processes.
- Lead, mentor and train analysts and managers.
- Present reports, POVs and other materials to clients on a regular basis over the phone and in person.
- Contribute to the consumer segmentation and audience identification/exploration processes.
- Design tests to measure the incremental impact of media on business outcomes.
- Manage cross-functional day-to-day tasks, ensuring understanding of proper priorities, knowing when to ask for help.
- Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.
- Lead and mentor direct reports: continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.
- Keep in front of industry trends and developments by conducting research and engaging in training.
Benefits
- Equal employment opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Manager
