Senior Director, Business Analytics
About The Position
The Senior Director, Business Analytics works within Omnicom Media’s Business Analytics team, partnering closely with planning and investment teams to deliver modern agency services and support clients’ business goals. The role advises clients on business problems and opportunities, audience strategy, measurement, and advanced analytics, and translates complex analytical concepts into actionable recommendations. It also identifies growth and innovation opportunities, explores emerging data sources and technologies, and supports strategic marketing decisions. Internally, the role collaborates on budgets and media plans, recruits talent, and develops direct reports and colleagues.
Requirements
- A university degree.
- 11+ years of data and analytics experience in advertising, management consulting, marketing, or digital consulting.
- Industry knowledge of marketing analytics and data, including first- and third-party data solutions, data lakes, data clean rooms, aggregated data, and user-level data.
- Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, and ROI development.
- Expertise in audience-based marketing and data-driven advertising.
- Analytical solution-development skills, critical thinking, and the ability to clarify strategic and operational data and analytics issues.
- Problem-solving skills and ability to drive issues to resolution.
- Proven leadership ability and strong, impactful client relationship experience.
- Strong communication and presentation skills, including the ability to translate unstructured business solutions into innovative customer marketing programs.
- Ability to train and coach colleagues for growth.
- Organization, attention to detail, prioritization, business writing and presentation, analysis, and project management skills, including scope, budgeting, and timing.
Nice To Haves
- Knowledge of agency-side media campaign planning and execution processes is desirable but not required.
Responsibilities
- Consult with clients to identify business problems and opportunities and develop analytics roadmaps intended to make measurable business impact.
- Lead consumer segmentation and audience identification processes.
- Advise client leads and senior clients on audience strategy, measurement, and advanced analytics.
- Share perspectives on developments in data and analytics, including future measurement approaches, clean rooms, and attention measurement.
- Lead development and execution of measurement plans, revising them as new learnings emerge.
- Translate complex concepts and analytical solutions into compelling data stories with actionable conclusions to support decision-making.
- Identify brand- and portfolio-level growth opportunities, innovation opportunities, and opportunities to adopt new analytics technologies.
- Investigate how new data sources and technologies may affect marketing and the industries in which client brands operate.
- Provide ad hoc support to clients on broad strategic marketing problems.
- Lead and mentor direct reports, assess capabilities, provide career-growth roadmaps, and set goals to build or expand skills.
- Partner with Planning and Investment teams on annual budget setting, media plan development, and ongoing budget and plan optimization.
- Recruit new talent.
- Stay current on industry trends and developments through research, training, and industry events.
- Train and coach colleagues in areas including organization, prioritization, business writing and presenting, analysis, and project management.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
