Associate Director, Access and Affordability

Otsuka Pharmaceutical Co., Ltd.

3d•$169,222 - $253,000

About The Position

The Associate Director, Access and Affordability ensures that Otsuka’s CNS brands integrate access and affordability into their marketing and engagement strategies. Working with brand teams, market access, sales, finance, legal, and medical teams, the role develops messaging, resources, and programs that support patient access and pull-through. It also monitors the effectiveness of affordability initiatives and makes data-driven recommendations for optimization. The role develops access and affordability strategies and messaging for healthcare professionals and consumers, supports promotional materials and major pull-through initiatives, monitors reimbursement and affordability trends, and represents CNS Marketing in work with Market Access to identify and execute programs that reduce prescription abandonment and rejection. It supports field resources, consumer engagement, and Field Sales training as needed, and tracks performance indicators to evaluate and improve initiatives.

Requirements

Bachelor’s degree in Business, Marketing, Health Policy, or a related field.
At least 8 years of experience in marketing, market access, sales, payer marketing, patient access programs, or a related role in the pharmaceutical or biotech industry.
Strong understanding of reimbursement dynamics, patient affordability challenges, and access barriers.
Direct experience developing market access messaging, tools, and resources.
Ability to develop compelling messaging and resources supporting patient access and affordability initiatives.
Excellent cross-functional collaboration skills, with the ability to work across brand, sales, market access, and medical teams.
Experience tracking and measuring the impact of access and affordability initiatives and using data to inform continuous improvement.
Proven ability to work in a matrixed environment while managing multiple priorities and stakeholders.
Accountability for results, including focus on strategic objectives, high performance standards, and active participation in leading change.
Strategic thinking and problem-solving, including consideration of long-term effects on customers, patients, employees, and the business.
Patient and customer centricity, maintaining an ongoing focus on customer and stakeholder needs.
Impactful communication: communicating with logic, clarity, and respect, and influencing at all levels.
Respectful collaboration, valuing others’ perspectives and building diverse partnerships toward common goals.
Commitment to active professional development.

Nice To Haves

MBA.

Responsibilities

Develop brand strategies that integrate access and affordability messaging for healthcare professionals and consumers into brand and promotional plans, aligned with payer, HCP, and patient needs.
Collaborate with brand teams to create marketing materials that communicate product value, affordability programs, and access solutions to key stakeholders.
Support major pull-through initiatives.
Monitor reimbursement trends, patient affordability challenges, and healthcare policy to inform access strategies and support proactive adaptation.
Work with Market Access as the CNS Marketing representative to identify and execute programs that reduce prescription abandonment and rejection.
Collaborate with market access, sales, and medical teams to ensure access and affordability messaging is integrated into promotional activities and sales resources.
Develop and track key performance indicators to assess the impact of access and affordability initiatives, and make data-driven recommendations for improvement.
Integrate access messaging into field resources and consumer engagement strategies to address barriers to treatment.
Provide training and support for Field Sales as needed.