Associate Channel Marketing Manager

American Plastics, LLC • Mooresville, NC

1d • Hybrid

About The Position

The Associate Channel Marketing Manager executes marketing strategies developed by the Director of Marketing and supports the broader marketing team across new product development content creation, go-to-market strategy, and other marketing projects. The role combines creative, strategic, and technical work in a fast-paced environment.

This position owns channel marketing and commercialization initiatives for Amazon and emerging retail customers, supports product launches and digital shelf content, and coordinates with internal teams and external partners. It also administers product information and digital asset management platforms, maintains product data quality, and supports marketing across the Commercial Cleaning category.

The position is hybrid, with three days in the office, and is based at the Sales & Marketing Office in Mooresville, North Carolina.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 3–5 years of experience in marketing, channel marketing, e-commerce, or a related discipline.
• Experience supporting retail customers, product launches, or commercialization initiatives.
• Strong understanding of digital merchandising, visual hierarchy, and effective product storytelling.
• Analytical mindset and ability to interpret performance data and translate insights into actionable recommendations.
• Excellent written and verbal communication skills and strong attention to detail.
• Highly organized, self-motivated, and able to independently manage multiple priorities and deadlines.
• Collaborative team player with a proactive, solutions-oriented approach and willingness to take ownership.
• Proficiency in Microsoft Office, particularly PowerPoint, Excel, and Outlook.

Nice To Haves

• Consumer products or CPG experience.
• Familiarity with Amazon Seller Central, Vendor Central, A+ Content, or other retailer e-commerce platforms.
• Experience with PIM platforms, preferably Salsify, or digital content management systems.

Responsibilities

• Own and execute channel marketing initiatives for Amazon and emerging retail customers, including Tractor Supply, ACE Hardware, and other strategic accounts.
• Lead product launch and commercialization activities, ensuring products are retail-ready with accurate content, compelling visuals, and effective marketing support.
• Manage the partnership with the Amazon media agency, including campaign planning, performance monitoring, and optimization.
• Manage and optimize Amazon Brand Store and A+ Content strategy to enhance product visibility, engagement, and conversion.
• Develop and execute digital shelf content strategies, maintain retailer content scorecards, and identify opportunities for improvement.
• Partner with cross-functional teams to develop customer-specific marketing materials, presentations, and sales enablement tools.
• Participate in customer Product Line Reviews (PLRs), supporting presentation development, product storytelling, and merchandising strategies.
• Support trade shows, customer meetings, and industry events, including merchandising, product displays, setup, and teardown.
• Stay informed about retailer requirements, competitive activity, and emerging channel trends to identify growth opportunities.
• Communicate with internal stakeholders and external partners to align on priorities, timelines, and deliverables.
• Coordinate DocuSign routing and approval workflows for customer-facing artwork, ensuring timely completion and proper documentation.
• Maintain and update the marketing calendar to track campaigns, product launches, and key marketing activities.
• Manage and maintain the Bynder Digital Asset Management (DAM) platform, ensuring content accuracy, organization, and accessibility while supporting internal users.
• Manage the company’s social media strategy, including content planning, creation, scheduling, and publishing across LinkedIn, Glassdoor, and Indeed.
• Support and execute marketing initiatives for the Commercial Cleaning product category.
• Monitor social media conversations, engagement, and consumer feedback surrounding product launches to identify trends and opportunities.
• Support influencer marketing campaigns through creator identification, outreach, coordination, and execution.
• Lead day-to-day administration and management of the Salsify Product Information Management (PIM) platform.
• Manage product data templates, imports, and content updates to maintain accuracy, consistency, and completeness.
• Support retailer channel mapping, product data syndication, and publishing to meet customer-specific requirements.
• Partner with Sales, Product Management, Engineering, and Marketing to maintain product data integrity.
• Identify opportunities to streamline PIM workflows, improve data quality, and increase platform adoption across the organization.
• Monitor content completeness and data quality, proactively resolving gaps and publishing issues.

Benefits

• Competitive salary.
• Full benefit package including medical and dental.
• 401(k).
• Paid vacation.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level