Associate Brand Manager, PUR & Braun

Helen of Troy•Marlborough, MA

5d•Hybrid

About The Position

Helen of Troy is seeking an Associate Brand Manager to join the PUR + Braun Marketing team in its Beauty & Wellness division. The role supports management of the PUR + Braun product portfolio and works closely with the sales team to bring products to market at retail and online, particularly in the water filtration category. Retail customers include Walmart, Target, Amazon, and Home Depot. The position offers the opportunity to develop into a well-rounded consumer goods marketer. The Associate Brand Manager supports brand strategy and business objectives, new product development, go-to-market plans, and ongoing marketing activities. The role collaborates with cross-functional teams and external partners, supports sales with tools and plans, and contributes to meeting financial and market-share goals. The position is based in Marlborough, Massachusetts, with a hybrid schedule of three days onsite per week. Occasional travel may be required.

Requirements

Bachelor’s degree.
At least 2 years of marketing experience, preferably in consumer products, with a track record in new product development and go-to-market projects.
Hands-on, proactive, and highly organized, with strong project management skills, attention to detail, follow-through, and ability to drive results through cross-functional teams.
Strong communication, presentation, and relationship-building skills, including the ability to influence and collaborate across teams, agencies, vendors, and leadership levels.
Strong analytical and problem-solving skills, including the ability to interpret data and translate insights into action.
Experience conducting, evaluating, and interpreting consumer research.
Experience managing budgets and forecasting.
Proficiency in Microsoft Office, including advanced Excel and PowerPoint skills.
Authorized to work in the United States on a full-time basis.

Nice To Haves

Experience using syndicated data sources such as Nielsen, IRI, NPD, or similar to generate insights.

Responsibilities

Support delivery of overall brand strategy, business objectives, and goals to help achieve financial targets.
Partner with cross-functional teams to define new product project objectives and ensure milestones are met.
Help define distribution plans during new product development, including channel-specific differentiation where appropriate.
Support development of research objectives, consumer and market research execution, and translation of findings into actionable recommendations.
Help bring the existing product range to market to meet or exceed annual financial and market-share goals.
Contribute to creating marketing plans, including the 4Ps, for the upcoming fiscal year.
Support the sales team with selling tools, presentations, retailer promotional plans, post-promotion analysis, and other needs.
Partner with internal teams on forecasts, production, and inventory levels.
Coordinate packaging planning and execution.
Plan and execute secondary displays.
Contribute to development of the annual marketing plan.
Collaborate with Sales, Marketing Communications, Global, Engineering, Creative Services, Digital, Finance, Supply, and Forecasting teams to support and execute PUR’s new product development and go-to-market plans.
Support and present initiatives in periodic Sales and Marketing meetings.