Associate Brand Manager - NPD Mentos
About The Position
Perfetti Van Melle is seeking an Associate Brand Manager to help shape the future of Mentos. This role translates brand strategy and seasonal priorities into execution across digital, social, eCommerce, and retail touchpoints, helping ensure the brand appears consistently across consumer occasions, retail environments, and owned platforms. The position supports innovation strategy and evaluates global innovations for their potential in the U.S. market. It leads new product projects from concept through launch, including cross-functional coordination, factory collaboration, P&L work, internal alignment, and the stage-gate process. The role also translates insights into recommendations for brand leadership, coordinates execution across partner functions, tracks performance and generates actionable insights, and supports forecasting and financial management of innovations.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field.
- 2–3+ years of experience in Brand Management, Digital Marketing, or CPG roles.
- Strong experience in social, digital content, or eCommerce execution.
- Demonstrated ability to manage multiple projects and cross-functional stakeholders.
- Strong analytical skills and ability to turn data into actionable insights.
- Excellent project management and organizational skills.
- High attention to detail and commitment to execution excellence.
- Strong communication skills and ability to influence across teams.
Responsibilities
- Help identify innovation areas for the brand and evaluate global innovations for potential in the U.S. market.
- Own high-impact new product projects from concept through launch, including coordinating cross-functional teams, working with factories and P&Ls, and guiding projects through internal alignments and the stage-gate process.
- Translate insights into clear recommendations and present them to brand leadership.
- Coordinate with Marketing, Sales, Finance, Supply Chain, and other partners to keep projects aligned, timely, and on track.
- Support performance tracking and generate actionable insights, particularly on seasonal and activation impact.
- Support accurate forecasting and partner with Supply Chain and Finance on innovation financials.
- Execute brand strategy and seasonal priorities across digital, social, eCommerce, and retail touchpoints.
Benefits
- Paid time off, including vacation, sick, personal, and pay-it-forward time off.
- 13 paid holidays.
- 401(k) with company match up to 8%.
- Annual bonus potential and merit-based increases.
- Comprehensive health insurance.
- Annual well-being subsidy.
- Maternity and paternity leave options.
- Annual Sam’s Club or Costco membership reimbursement.
- Tuition-free college program.
- Monthly candy allotment featuring Airheads, Airheads Xtremes, and Mentos.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
