Associate Brand Manager, Sharpie

Newell Brands•Atlanta, GA

18d

About The Position

The Associate Brand Manager, Global Brand Management position on Sharpie supports the development and execution of global innovation and growth initiatives. This role helps coordinate collaboration, communication, and execution of global plans across regions and countries, serving as a liaison between global teams and local markets. The Associate Brand Manager supports global brand leaders and contributes to consistent execution of the Sharpie brand strategy, positioning, architecture, innovation, and marketing plans. The position leads and supports brand projects, launch asset development, packaging design, global innovation initiatives, and the adaptation of advertising and marketing campaigns for local markets. It also uses consumer, competitive, and performance data to inform recommendations, communicates findings to brand leadership, and supports learning from launches to identify future growth opportunities. The role has up to 10% travel potential and requires fluency in English.

Requirements

Four-year college degree.
At least 2 years of prior experience in brand management, marketing, or related roles is preferred.
Desire to function as a business owner and passion for brand management.
Demonstrated ability to deliver results.
Strong understanding of marketing principles.
Analytical mindset and ability to interpret data and develop insights.
Creative thinking and problem-solving skills.
Strong organizational skills, attention to detail, and ability to manage multiple projects simultaneously.
Strong written and oral communication skills.
Proficiency in Microsoft Office Suite, including Word, Excel, and PowerPoint, and familiarity with marketing analytics tools.
Fluent in English.

Nice To Haves

Prior experience in brand management, marketing, or related roles (2+ years) is preferred.
Potential to travel up to 10%.

Responsibilities

Collaborate across global functions and help lead the cross-functional team and agenda.
Communicate with regions and countries to support adaptation of global brand strategy, positioning, architecture, innovation, and marketing plans to local markets.
Manage multiple brand projects and ensure delivery on time and in full.
Build and distribute core launch assets and other marketing content for global use.
Serve as a key liaison between the global team and regions and countries.
Ensure country feedback on innovation and marketing plans is considered by the global team before decisions are made.
Lead development of core brand assets and ensure they are available to regions and countries as needed.
Lead the packaging design process for new item launches.
Assist with and sometimes lead global innovation projects, ensuring delivery on time and in full.
Partner with central marketing teams to deploy advertising and marketing campaigns globally in formats that local markets can adopt.
Develop an understanding of target consumers and ensure brand activities address the target audience.
Assess the global competitive landscape and provide insights and data to support recommendations for share growth.
Use and steward brand data.
Prepare reports and presentations communicating findings and recommendations to the Brand Manager and senior management.
Review competitor performance and products to identify best practices, threats, and opportunities, and generate learning to improve Newell's performance.
Steward brand foundational elements and support global consistency in the execution of Visual Brand Language across branded elements.
Contribute to post-launch analyses to identify growth opportunities and embed learnings in the company.
Support global brand leaders.