Associate Brand Manager - Entertainment
About The Position
Works closely with a supervisor to manage specific trading card products from initial conceptualization through completion. Develops business and product strategies, analyzes product financial goals, and works with sales and marketing to deliver products to consumers. Partners with the Product Development Team to execute initiatives while managing schedules and production goals. Communicates regularly with key external partners to facilitate product strategy and sales discussions. The role covers business plan development and implementation, product-line profitability, analysis, and evaluation of the marketplace and new product opportunities. The position manages licensed-property product portfolios and business relationships with licensors; develops short- and long-range brand plans; manages brand P&L; and coordinates product definition, distribution strategy, marketing direction, launch plans, and product promotion. It also contributes to advertising, promotions, public relations, website strategy, and product display, and attends meetings and trade shows to communicate product plans and strategies. The role interacts closely with the Director of Trading Cards, Product Development Team, Project Manager, core R&D team, Finance, Sales Management, Legal, Design, Senior Management, other company staff, and external parties. Domestic and international travel on behalf of Upper Deck may be required.
Requirements
- Bachelor’s degree with an emphasis in Business, Marketing, Product Development, or related experience.
- At least 3 years of experience in product marketing, licensing, or product development.
- Experience in brand management or product management.
- Basic knowledge of budgeting, P&Ls, and product profitability analysis.
- Ability to communicate with Product Management about cost-cutting solutions to improve product profitability.
- Strong leadership skills and ability to lead focused meetings.
- Ability to apply creative thinking to product themes, content, and business solutions.
- Ability to communicate frequently with external parties about product strategies.
- Excellent oral and written communication skills.
- Motivated, proactive, organized, and oriented toward teamwork.
- Strong presentation skills and ability to interface with internal and external parties.
- Ability to travel domestically and internationally on behalf of Upper Deck.
Nice To Haves
- Retail and hobby sales knowledge.
- Interest in trading cards and trading card games.
- Interest and knowledge of contemporary and historical pop culture.
- Interest and knowledge of comic book storylines and characters.
- Experience with consumer products licensing.
- Proficiency with MS Office, MS Project, and SharePoint.
Responsibilities
- Implement business objectives and manage product scoping, business cases, initial development with R&D and Creative, and post-mortem analysis.
- Work with the Product Development Team to execute the full product development process.
- Manage timing and implementation of licensed-property products and the business relationship with the licensor.
- Create brand presentations for internal and external partners.
- Develop short- and long-range brand plans using historical analysis, market trends, competition, and the company’s product portfolio.
- Create initial business plans, including product concepts and design direction.
- Manage brand P&L and work with the Product Manager to achieve profitability goals.
- Keep company partners informed about developments and liaise with other departments.
- Coordinate launch strategies and calendars, product promotions, and creative product direction.
- Research market trends and help define products, channel distribution strategies, and marketing direction.
- Guide marketing, advertising, promotions, and PR campaigns in line with corporate strategies and initiatives.
- Attend meetings and trade shows to communicate product plans and strategies.
- Develop website strategy for review with the Marketing Manager.
- Work with packaging design teams and external parties to develop ways to display and promote products across distribution channels.
- Write creative briefs for advertising, promotions, card design, packaging, and web design.
- Travel domestically and internationally on behalf of Upper Deck as required.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
