Assistant Store Manager- Sales

DICK'S Sporting Goods•Grand Rapids, MI

About The Position

The Assistant Store Manager – Sales drives sales performance and athlete engagement by leading and developing retail teams. The role works with the Store Manager to execute business strategies, strengthen store operations, and foster an inclusive, athlete-first culture. It also supports the development of leaders and teammates while delivering exceptional experiences to athletes.

Requirements

  • High school diploma or equivalent.
  • 1–3 years of experience.
  • 1–3 years of retail management experience or customer-focused experience.

Responsibilities

  • Collaborate with the Store Manager on full-year business growth plans, including forecasting and planning at least 90 days ahead; identify store opportunities and validate operational programs and processes.
  • Manage Captains (Supervisors) directly and influence, coach, and develop the broader store team; support performance management, development, annual reviews, and promotional recommendations, and hold teammates accountable for policies and procedures.
  • Uphold merchandising and presentation standards, including floor sets, signage, price changes, inventory presentation, and replenishment; lead company programs such as customer loyalty, warranty sales, and private-label credit card enrollment.
  • Model service, selling, and leadership behaviors; anticipate athlete needs and provide clear, accurate, knowledgeable product and assortment information.
  • Lead, execute, and validate training initiatives; ensure teammates are equipped to deliver elevated athlete experiences, and create development plans with teammates through coaching, motivation, exposure, and stretch assignments.
  • Partner with the Store Manager on long-range workforce management and approve Captain staffing plans; oversee payroll and scheduling to meet budget goals and adapt to traffic and sales trends.
  • Partner with the Store Manager and Captains to develop hiring strategies and source, recruit, and interview candidates; make hiring decisions for Captains and hiring and termination decisions for hourly teammates based on Captain recommendations; coach Captains on hiring and team-building practices.
  • Ensure operational guidelines, brand standards, customer service expectations, safety, loss prevention, standard operating procedures, company policies, and applicable external requirements are followed; foster a welcoming and respectful environment and address noncompliance.
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