Assistant Store Manager Sales

DICK'S Sporting Goods•Manchester, NH

About The Position

The Assistant Store Manager – Sales drives sales performance and athlete engagement by leading and developing retail teams. The role partners with the Store Manager to support business growth, execute business strategies, and create an athlete-first culture. It directly manages Captains (Supervisors) and develops the broader store team through coaching, training, accountability, and leadership development. The position oversees merchandising and presentation standards, sales and customer programs, workforce planning, payroll and scheduling, hiring, team performance, safety, loss prevention, and compliance with company policies and applicable external requirements. The Assistant Store Manager models strong service and selling behaviors, supports an inclusive store environment, and ensures teammates are equipped to deliver exceptional athlete experiences.

Requirements

High school diploma or equivalent.
1–3 years of experience.
1–3 years of retail management experience or customer-focused experience.

Responsibilities

Partner with the Store Manager to develop and execute full-year business growth plans, including forecasting and planning more than 90 days ahead.
Support operational strategies and identify store opportunities; validate programs and processes such as BOPIS and ship-from-store.
Directly manage Captains (Supervisors) and influence, coach, and develop the broader store team.
Manage Captain performance, development, annual reviews, and promotional recommendations; hold teammates accountable for policies and procedures, including disciplinary and termination recommendations.
Ensure compliant execution of merchandising and presentation standards, including floor sets, signage, price changes, inventory presentation, and replenishment.
Promote and lead company programs, including customer loyalty participation, warranty sales, and private label credit card enrollment.
Model service, selling, and leadership behaviors; anticipate athlete needs and provide clear, accurate, knowledgeable product and assortment information.
Lead, execute, and validate training initiatives, including cross-training leaders; ensure teammates are trained and equipped to deliver elevated athlete experiences.
Motivate and coach teammates, provide regular exposure and stretch assignments, and build development plans with them.
Partner with the Store Manager on long-range workforce management and approve Captain staffing plans.
Oversee payroll and staff scheduling to meet budget goals and respond to athlete traffic and sales trends.
Partner with the Store Manager and Captain team on targeted hiring strategies, sourcing, recruiting, and interviewing.
Make hiring decisions for Captains and hiring and termination decisions for hourly teammates based on Captain recommendations.
Coach Captains on effective interviewing, hiring, and team-building practices.
Ensure operational guidelines, brand standards, customer service expectations, company policies, safety, and store procedures are followed.
Maintain a welcoming and respectful environment for teammates and athletes and enforce applicable safety, loss prevention, standard operating, and external governing requirements.