Assistant Store Manager Sales

DICK'S Sporting Goods•Millbury, MA
•$60,000 - $84,000

About The Position

The Assistant Store Manager – Sales drives sales performance and athlete engagement by leading and developing retail teams. The role coaches teammates to deliver exceptional service, execute business strategies, and create an athlete-first culture. Working with the Store Manager, this position contributes to business growth planning and oversees sales, staffing, training, merchandising, service, and operational standards.

Requirements

  • High school diploma or equivalent.
  • 1–3 years of experience.
  • 1–3 years of retail management experience or customer-focused experience.

Responsibilities

  • Collaborate with the Store Manager to develop and execute full-year business growth plans, including forecasting and planning 90 or more days ahead.
  • Ensure operational strategies support long-term success; identify store opportunities and validate programs and processes such as BOPIS and ship-from-store.
  • Directly manage Captains (Supervisors) and influence, coach, and develop the broader store team.
  • Manage Captain performance, development, annual reviews, and promotional recommendations; hold teammates accountable for company policies and procedures, including disciplinary and termination recommendations.
  • Ensure execution of merchandising and presentation standards, including floor sets, signage, price changes, inventory presentation, and replenishment.
  • Promote and lead company programs such as customer loyalty participation, warranty sales, and private label credit card enrollment.
  • Model service, selling, and leadership behaviors, and provide knowledgeable product and assortment information to create outstanding athlete experiences.
  • Lead, execute, and validate training initiatives, including cross-training leaders; ensure teammates are equipped to serve athletes through coaching, development plans, and stretch assignments.
  • Partner with the Store Manager on long-range workforce management and approve Captain staffing plans.
  • Oversee payroll and staff scheduling to meet budget goals and respond to athlete traffic and sales trends.
  • Partner with the Store Manager and Captains to create hiring strategies, source and interview candidates, and build strong teams.
  • Own hiring decisions for Captains and hiring and termination decisions for hourly teammates based on Captain recommendations; coach Captains on interviewing, hiring, and team building.
  • Ensure operational guidelines, brand standards, customer service expectations, safety practices, loss-prevention procedures, and company policies are followed.
  • Create a welcoming and respectful environment for teammates and athletes, and hold teammates accountable for meeting expectations.

Benefits

  • Competitive total rewards package that may include incentives, equity, and benefits.
  • Generous suite of benefits.
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