Assistant Store Manager Sales

DICK'S Sporting Goods•Madison, WI

12d

About The Position

At DICK’S Sporting Goods, the Assistant Store Manager – Sales drives sales performance and athlete engagement by leading and developing retail teams. The role partners with the Store Manager to execute business strategies, deliver exceptional service, and foster an athlete-first, inclusive store culture. The position leads Captains (Supervisors) directly and influences the broader store team through coaching, training, development, and accountability. The Assistant Store Manager supports long-range business and workforce planning, including forecasting, scheduling, payroll oversight, hiring, and performance management. The role also ensures that merchandising, presentation, safety, loss-prevention, operational, and brand standards are followed so athletes and teammates receive a respectful, welcoming experience.

Requirements

High school diploma or equivalent.
1–3 years of experience.
1–3 years of retail management experience or customer-focused experience.

Responsibilities

Collaborate with the Store Manager to develop and execute full-year business growth plans, including forecasting and planning 90 or more days ahead.
Identify store opportunities and validate operational strategies and programs, including BOPIS and ship-from-store.
Directly manage Captains (Supervisors) and develop the broader store team through coaching, influence, and leadership development.
Manage performance for the Captain team, including development, annual reviews, promotional recommendations, and accountability; recommend disciplinary action or termination as appropriate.
Ensure execution of merchandising and presentation standards, including floor sets, signage, price changes, inventory presentation, and replenishment.
Promote company programs such as customer loyalty participation, warranty sales, and private label credit card enrollment.
Model service, selling, and leadership behaviors; anticipate athlete needs and provide accurate, knowledgeable product and assortment information.
Lead, execute, and validate training initiatives, including cross-training leaders; ensure teammates are equipped to deliver elevated athlete experiences.
Coach teammates through motivation, hands-on coaching, regular exposure, stretch assignments, and development plans.
Partner with the Store Manager on long-range workforce management and approve Captain staffing plans.
Oversee payroll and staff scheduling to meet budget goals and respond to athlete traffic and sales trends.
Partner with the Store Manager and Captain team to create hiring strategies, source candidates, and conduct interviews.
Make hiring decisions for the Captain population and hiring and termination decisions for hourly teammates based on Captain recommendations.
Coach Captains on interviewing, hiring, and team-building practices.
Ensure teammates meet operational guidelines, brand standards, customer service expectations, company policies, safety requirements, loss-prevention procedures, and applicable external rules.
Maintain a welcoming and respectful environment for teammates and athletes, and hold teammates accountable for meeting expectations.