Assistant Store Manager- Sales Footwear & Apparel

DICK'S Sporting Goods•Lexington, KY

About The Position

The Assistant Store Manager – Sales (Footwear & Apparel) leads sales and athlete engagement in the Footwear and Apparel areas. The role coaches teams to deliver expert service and product knowledge, drives performance through strong leadership, and helps athletes find products for performance and everyday needs. The position works with the Store Manager on business planning, store operations, workforce planning, hiring, training, merchandising, and maintaining a safe, inclusive environment.

Requirements

  • High school diploma or equivalent.
  • 1–3 years of experience.
  • 1–3 years of retail management experience or customer-focused experience required.

Responsibilities

  • Collaborate with the Store Manager to develop and execute full-year business growth plans, including forecasting and planning 90 or more days ahead; identify opportunities and validate operational programs and processes.
  • Manage Captains (Supervisors) directly and influence, coach, and develop the broader store team; support performance management, development, reviews, promotional recommendations, and accountability for policies and procedures.
  • Uphold merchandising and presentation standards, including floor sets, signage, price changes, inventory presentation, and replenishment.
  • Promote and lead company programs, including customer loyalty participation, warranty sales, and private-label credit card enrollment.
  • Model outstanding service, selling, and leadership behaviors; anticipate athlete needs and provide accurate, knowledgeable product and assortment information.
  • Lead, execute, and validate training initiatives; ensure teammates are equipped to deliver elevated athlete experiences through coaching, motivation, development plans, and stretch assignments.
  • Partner with the Store Manager on long-range workforce management and approve Captain staffing plans; oversee payroll and scheduling in line with budgets, athlete traffic, and sales trends.
  • Partner with the Store Manager and Captains to recruit, interview, hire, and build strong teams; own Captain hiring decisions and make hourly hiring and termination decisions based on Captain recommendations.
  • Hold teammates accountable for operational guidelines, brand standards, customer service expectations, company policies, safety, loss prevention, and standard operating procedures.
  • Create a welcoming and respectful store environment for teammates and athletes, and ensure compliance with applicable laws and external governing guidelines.
© 2026 Teal Labs, Inc
Privacy PolicyTerms of Service