Assistant Planner, Paid Social

Horizon Media•New York, NY

5d•$40,000 - $50,000•Hybrid

About The Position

Horizon Next is hiring an Assistant Planner, Paid Social, to support paid social campaign planning, setup, execution, reporting, and team coordination. The role works with internal client teams and other departments to manage campaign timelines, develop proposals, monitor performance, and keep up with emerging paid social opportunities. The position also involves learning internal buying and reporting tools, contributing to client-facing materials, and participating in agency and vendor learning opportunities.

Requirements

Strong and effective communication skills.
Problem-solving ability and capacity to develop creative solutions.
Attention to detail and strong organizational skills.
Effective time management and comfort handling multiple timelines and deliverables.
Comfort working with large sets of data and numbers.
Helpful team-player approach and business maturity in a professional setting, with willingness to roll up sleeves.
Ability to work both independently and as part of a team.
Accountability and pride in ownership of work.
Ability to thrive in an agile, fast-paced environment and proactively seek feedback.
Results- and solutions-oriented, consistently motivated, proactive, and resourceful.
Interest in the media landscape, particularly paid social, and desire to innovate and keep up with trends.
Support for and advocacy of diversity, equity, and inclusion.

Nice To Haves

Relevant work or internship experience.
Experience working in a fast-paced environment and ability to multitask.
Proficiency with Microsoft Excel and PowerPoint.

Responsibilities

Develop proficiency in internal buying and reporting tools, platform interfaces, and native tools for competitive analysis, audience digital-consumption support, plan development, and reporting.
Assist with measurement planning, pixel generation, and third-party ad tracking under manager direction.
Traffic creative assets and required tracking tags.
Conduct quality assurance of tracking functionality and creative units, identifying and resolving issues.
Create post-launch campaign information, including screenshots, links, and placement information, to demonstrate proof of placement for clients.
Generate insertion orders in internal systems, ensuring plan details are accurate and delivery is confirmed according to protocol.
Assist with setting up client paid social campaigns and posts through paid social platforms and third-party buying tools, with manager oversight.
Help complete and monitor internal team and client-facing financial tracking documents.
Monitor pacing and optimize active social campaigns across the client roster daily.
Develop high-level performance insights and recommendations for active client campaigns with the manager.
Own reporting for the assigned client roster and proactively communicate issues to internal teams and managers; assist with reporting and data collection for other accounts as needed.
Assist in developing paid social campaign proposals across the active client roster.
Learn to create and present RFPs, media plans, objectives and strategy decks, and related documents; assist with proposal analysis and partner negotiations.
Monitor emerging paid social opportunities and applications and apply relevant knowledge.
Assist with team administration and planning, including vendor meeting communications, weekly and monthly status documents, and team deliverables calendars.
Attend agency learning sessions and vendor meetings and participate in internal and external learning and development opportunities.
Maintain active communication with internal client roster teams to manage timelines and cross-collaborative meetings.
Partner with other internal teams, such as Analytics and Digital.