Planner, Social

Horizon Media•New York, NY

3d•Hybrid

About The Position

Horizon Next is a data-driven marketing organization providing strategic leadership to clients through brand strategy, media planning and investment, and analytics across channels. The Planner, Social manages paid social campaigns from planning and setup through optimization, reporting, and reconciliation. The role contributes to social strategy, uses data and client feedback to develop recommendations, manages relationships with internal teams and external partners, and supports the development of junior team members.

Requirements

Strong writing and presentation skills.
Ability to combine analytical and strategic thinking.
Independence, strong time-management skills, and organizational skills.
Problem-solving skills, foresight, and ability to develop creative solutions.
Attention to detail and commitment to follow through.
Flexibility and ability to succeed in a fast-paced environment.
Strong teamwork and willingness to contribute hands-on.
Interest in social media and desire to innovate and keep up with trends.
Support for and advocacy of diversity, equity, and inclusion.
At least 1 year of previous paid social media experience.
Basic knowledge of advanced analytics and performance media.
Familiarity with marketing principles, analytics, and concepts.
Strong Microsoft Excel and Microsoft PowerPoint skills.
Experience buying ads on Facebook and Instagram.

Nice To Haves

Experience buying ads on additional social media platforms.

Responsibilities

Lead requests for proposals and reviews of social partners, compile proposal analyses, and conduct partner negotiations.
Manage media buys from setup and keyword selection through targeting, optimization, pacing, and reporting.
Determine campaign setup, testing methodologies, reporting requirements, and optimization requirements.
Monitor and report campaign performance, proactively communicating issues to internal teams and clients when necessary.
Oversee trafficking and site tagging, confirm sites are enabled and functioning, and quality-assure pixels.
Issue specifications documents and ensure creative materials are received.
Work with the Digital team on post-campaign reconciliation and billing.
Contribute to strategic social plans with the Digital and Business Solutions teams, integrating social insights, data, research, and analytics into recommendations.
Collaborate with other Horizon Next teams on integrated partnerships and participate in planning and consideration-set brainstorms.
Monitor paid social trends, tools, opportunities, and emerging developments.
Create and present media plans, objectives and strategy decks, and related documents.
Analyze campaign data and client feedback to develop recommendations and optimizations, and configure and optimize campaigns to meet client objectives.
Use campaign data to optimize performance and draw conclusions about clients’ business goals and objectives.
Analyze large datasets, draw conclusions, and identify actionable implications.
Collaborate with Analytics and Business Intelligence teams to aggregate data and standardize it across accounts.
Provide accurate data for dashboards and Excel trackers as needed.
Collaborate with partners, creative agencies, Business Solutions, and other departments during planning.
Work with the Supervisor to identify problems, recommend solutions, and provide updates on deliverables and timing.
Apply knowledge of current or previous clients’ businesses and industries to strengthen relationships.
Help develop junior team members by training Assistant Planners and onboarding new Planners.