Senior Planner, Social

Horizon Media•New York, NY

3d•Hybrid

About The Position

Horizon Media is hiring a Senior Planner, Social to plan, execute, manage, and report on paid social campaigns across an active client roster. The role develops campaign proposals and media plans, supports campaign setup and trafficking, monitors performance and pacing, manages client and internal communications, and contributes to social strategy and buying oversight. The Senior Planner also supports team development by training junior staff and participating in interviews, while continuing to build expertise through agency and vendor learning opportunities. The position calls for strong communication, problem-solving, organization, time management, attention to detail, accountability, and comfort handling data and multiple deliverables in a fast-paced environment. Candidates should have paid social media experience and familiarity with social advertising platforms, particularly Facebook and Instagram. The role does not require certificates, licenses, or registrations, and does not require physical activity.

Requirements

At least 2 years of previous paid social media experience.
Experience buying ads on Facebook and Instagram.
Proficiency working with Microsoft Excel and PowerPoint.
Strong communication skills.
Problem-solving ability and capacity to develop creative solutions.
Attention to detail and strong organizational skills.
Effective time management and comfort working with multiple timelines and deliverables.
Comfort working with large sets of data and numbers.
Teamwork, professional business maturity, and willingness to take a hands-on approach.
Ownership of work and accountability.
Ability to thrive in an agile, fast-paced environment and proactively seek feedback.
Results- and solutions-oriented approach; motivation, proactivity, and resourcefulness.
Interest in the media landscape, particularly paid social, and desire to innovate and keep up with trends.
Support for and advocacy of diversity, equity, and inclusion.

Nice To Haves

Familiarity with marketing principles, analytics, and concepts.
Experience with paid social platforms beyond Facebook and Instagram.
Exposure to advanced social targeting and retargeting tactics.
Comfort owning and managing social media budgets and investment levels.

Responsibilities

Develop proposals for paid social media campaigns across the active client roster.
Create and present requests for proposals, media plans, objectives and strategy decks, and related media documents.
Analyze proposals and negotiate with partners.
Maintain vendor communications, internal weekly and monthly status documents, and team deliverables calendars.
Maintain knowledge of internal buying and reporting tools, platform interfaces, and native tools for competitive analysis, audience and digital consumption support, plan development, and reporting.
Support measurement planning, pixel generation, and third-party ad tracking needs with manager direction.
Traffic campaign creative assets and required tracking tags.
Create post-launch campaign documentation, including screenshots, links, and placement information to demonstrate proof of placement for clients.
Generate insertion orders in internal systems to reserve advertising space; ensure plan accuracy, confirm delivery, and follow required protocols.
Set up client paid social campaigns.
Anticipate and respond to internal team and client requests with minimal oversight.
Maintain communications with internal client roster teams to manage timelines and cross-collaborative meetings.
Build relationships with internal teams, including Analytics and Digital.
Participate in larger team projects under direct supervisor oversight.
Contribute to the development of junior team members by training Assistant Planners and Planners.
Participate in interviews for Assistant Planner and Planner roles.
Monitor daily pacing and optimization of active social campaigns across the client roster.
Generate performance insights and recommendations for active campaigns in partnership with a manager.
Manage campaign performance reporting for the client roster and proactively communicate issues to internal teams and managers as needed.
Engage with new and emerging paid social media opportunities and applications, and apply relevant knowledge.
Complete and monitor internal team and client-facing financial tracking documents.
Manage and execute quality assurance of tracking functionality and creative units, identifying and resolving issues.
Educate others on social media best practices, principles, and the industry.
Build campaigns and posts using paid social platforms and third-party buying tools under manager direction and oversight.
Attend agency learning sessions and vendor meetings.
Participate in internal learning and development opportunities, such as Facebook Blueprint and Twitter Flight School.