Planner, Social

Horizon Media•New York, NY

5d•$66,300 - $85,000•Hybrid

About The Position

Horizon Next is hiring a Social Planner to manage paid social campaigns and contribute to social media strategy, reporting, analysis, partner relationships, and junior-team mentorship. The role covers campaign execution from partner proposals and negotiations through campaign setup, targeting, optimization, pacing, reporting, trafficking, quality assurance, and billing reconciliation. The Planner collaborates with internal teams, clients, partners, and creative agencies to develop and implement effective social plans, use campaign data to inform recommendations, and meet client objectives.

Requirements

Strong writing and presentation skills.
Ability to combine analytical and strategic thinking.
Ability to work independently with strong time-management and organizational skills.
Problem-solving ability, foresight, and capacity to develop creative solutions.
Attention to detail and commitment to follow through.
Flexibility and adaptability in a fast-paced environment.
Strong teamwork and willingness to contribute hands-on.
Interest in the social media landscape and desire to innovate and keep up with trends.
Support for and advocacy of diversity, equity, and inclusion.

Nice To Haves

At least 1 year of previous paid social media experience.
Basic knowledge of advanced analytics and performance media.
Familiarity with marketing principles, analytics, and concepts.
Strong Microsoft Excel and Microsoft PowerPoint skills.
Experience buying ads on Facebook and Instagram; experience with additional platforms is preferred.

Responsibilities

Lead requests for proposals and review social partners, compile proposal analyses, and drive partner negotiations.
Manage social media buys from setup and keyword selection through targeting, optimization, pacing, and reporting.
Determine campaign setup, testing methodologies, reporting requirements, and optimization requirements.
Monitor and report campaign performance, and proactively communicate issues to internal teams and clients.
Oversee trafficking and site tagging, confirm sites are enabled and functioning, and quality-assure pixels.
Issue specifications documents and ensure creative materials are received.
Work with the Digital team on post-campaign reconciliation and billing.
Contribute to strategic social plans with Digital and Business Solutions teams, integrating social insights, data, research, and analytics into recommendations.
Work with other Horizon Next teams toward 360-degree partnerships and participate in planning brainstorms.
Monitor trends, tools, opportunities, and developments in paid social media.
Create and present media-specific documents, including media plans and objectives and strategy decks.
Combine data analysis and client feedback to make recommendations and optimize campaigns toward client objectives.
Contribute to optimization strategies and communicate challenges and opportunities to internal teams and clients.
Use campaign data to optimize activity and draw conclusions about clients’ business goals and objectives.
Analyze large datasets, identify actionable implications, and collaborate with Analytics and Business Intelligence teams to aggregate and standardize data.
Provide accurate data for account dashboards and Excel trackers as needed.
Collaborate with partners, creative agencies, Business Solutions, and other Horizon Next departments.
Work with the Supervisor to identify problems and recommend solutions, and keep the Supervisor informed about deliverable status and timing.
Apply knowledge of current or previous clients and their industries to strengthen relationships.
Support development of junior team members by training Assistant Planners and onboarding new Planners.