Senior Planner, Social

Horizon Media•New York, NY

5d•$66,300 - $85,000•Hybrid

About The Position

Horizon Next is a data-driven marketing organization providing strategic leadership through brand strategy, media planning and investment, and analytics across channels. The Senior Planner, Social develops and executes social media campaigns and plans, uses data and client feedback to optimize performance, and collaborates with internal teams, clients, partners, and creative agencies. The role also contributes to partner negotiations, campaign reporting, relationship management, and the training and development of junior team members. The position involves campaign execution and oversight, social media strategy, reporting and analysis, relationship management, and mentorship. The role requires strong writing and presentation skills, analytical thinking, organization, problem-solving, attention to detail, flexibility, teamwork, and an interest in social media trends and innovation. The position is hybrid. The listed salary range is $66,300 to $85,000, with actual base salary dependent on factors including skills, experience, training, education, and qualifications.

Requirements

At least 1.5 years of previous paid social media experience.
Knowledge of advanced analytics and performance media.
Familiarity with marketing principles, analytics, and concepts.
Strong Microsoft Excel and Microsoft PowerPoint skills.
Experience buying ads on Facebook and Instagram.
Ability to manage social media budgets and investment levels.
Strong writing and presentation skills.
Analytical thinking that combines data-driven and strategic approaches.
Ability to work independently with strong time-management and organizational skills.
Problem-solving ability, foresight, and capacity to develop creative solutions.
Attention to detail and commitment to follow-through.
Flexibility and ability to succeed in a fast-paced environment.
Strong teamwork and willingness to contribute hands-on.
Interest in the social media landscape and willingness to innovate and keep up with trends.
Support for and advocacy of diversity, equity, and inclusion.

Nice To Haves

Experience buying ads on social platforms in addition to Facebook and Instagram.

Responsibilities

Lead creation and review of requests for proposals from social partners, analyze proposals, and drive partner negotiations.
Oversee social media buys from setup and keyword selection through targeting, optimization, pacing, and reporting.
Determine campaign setup, testing methods, reporting requirements, and optimization requirements.
Monitor and report campaign performance, communicating issues proactively to internal teams and clients.
Oversee trafficking and site tagging, ensure sites are enabled and functioning, and quality-check pixels.
Review junior team members’ work and provide training for effective campaign execution.
Issue specifications documents and ensure creative materials are received.
Work with the Digital team on post-campaign reconciliation and billing.
Help develop strategic social plans with Digital and Business Solutions teams.
Incorporate social insights, data, research, and analytics into planning recommendations.
Collaborate with Horizon Next teams, including Business Solutions and Investment, to develop integrated relationships and relevant extensions.
Participate in team brainstorms for plan development and consideration sets.
Lead vendor discovery and outreach with the Supervisor to identify innovative tactics.
Monitor paid social media trends, tools, opportunities, and emerging developments.
Create and present media plans, objectives and strategy decks, and related documents.
Analyze campaign data and client feedback to recommend optimizations and configure, operate, and optimize campaigns against client objectives.
Contribute to optimization strategies and communicate challenges and opportunities to internal teams and clients.
Use in-campaign and post-campaign data to optimize activity and draw conclusions about client business goals.
Work with junior team members to analyze large datasets, develop critical insights, and identify actionable implications.
Collaborate with Analytics and Business Intelligence teams to aggregate data and standardize it across accounts.
Lead reporting calls and deliver insights to clients while developing reporting skills.
Provide accurate and valid data for account dashboards and Excel trackers as needed.
Coordinate with partners, creative agencies, and Business Solutions during planning.
Work with the Supervisor to identify problems and recommend solutions; keep the Supervisor informed about deliverable status and timing.
Interact with other Horizon Next departments, including Business Solutions, Traffic, and Operations.
Apply knowledge of current or previous clients’ businesses and industries to strengthen relationships.
Develop junior team members by training Assistant Planners and onboarding new Planners.
Conduct ongoing learning sessions and provide education on best practices, media principles, and the industry.
Participate in interviews for junior team member roles.