Senior Planner, Social

Horizon Media•New York, NY

5d•$66,300 - $85,000•Hybrid

About The Position

Horizon Media is hiring a Senior Planner, Social to support paid social planning, campaign execution, client and internal relationships, reporting, buying oversight, and ongoing learning and development. The role develops proposals and media plans, analyzes proposals and negotiates with partners, manages campaign setup and delivery, and monitors performance across an active client roster. It also contributes to team development, client communications, quality assurance, and education on social media best practices.

Requirements

Strong communication skills.
Problem-solving ability and capacity to develop creative solutions.
Attention to detail and strong organizational skills.
Effective time management and comfort managing multiple timelines and deliverables.
Comfort working with large sets of data and numbers.
Team-oriented approach, business maturity, and willingness to contribute hands-on.
Ownership of work and accountability.
Ability to thrive in an agile, fast-paced environment and proactively seek feedback.
Results- and solutions-oriented, motivated, proactive, and resourceful.
Interest in the media landscape, particularly paid social, and desire to innovate and keep up with trends.
Support for and advocacy of diversity, equity, and inclusion.

Nice To Haves

At least 2 years of previous paid social media experience.
Familiarity with marketing principles, analytics, and concepts.
Experience buying ads on Facebook and Instagram; experience with additional platforms is preferred.
Proficiency with Microsoft Excel and PowerPoint.
Exposure to advanced social targeting and retargeting tactics.
Comfort owning and managing social media budgets and investment levels.

Responsibilities

Develop proposals for paid social campaigns across the active client roster.
Create and present RFPs, media plans, objectives and strategy decks, and other media-specific documents.
Analyze proposals and negotiate with partners.
Maintain vendor communications, internal status documents, and team deliverables calendars.
Maintain knowledge of internal buying and reporting tools, platform interfaces, and native tools for competitive analysis, audience consumption support, planning, and reporting.
Support measurement planning, pixel generation, and third-party ad tracking with manager direction.
Traffic creative assets and required tracking tags.
Create post-launch campaign information, including screenshots, links, and placement details, as proof of placement for clients.
Generate insertion orders in internal systems, ensuring plan details are accurate and delivery is confirmed according to protocol.
Set up client paid social campaigns.
Anticipate and respond to internal team and client requests and questions with minimal oversight.
Maintain communication with internal client roster teams to manage timelines and cross-functional meetings.
Partner with internal teams such as Analytics and Digital.
Participate in larger team projects with supervisor oversight.
Contribute to developing junior team members by training Assistant Planners and Planners.
Participate in interviews for Assistant Planner and Planner roles.
Monitor daily pacing and optimize active social campaigns.
Generate performance insights and recommendations with a manager.
Manage client roster campaign reporting and proactively communicate issues to internal teams and managers.
Keep informed about emerging paid social opportunities and applications and apply relevant knowledge.
Own and monitor internal and client-facing financial tracking documents.
Perform quality assurance on tracking functionality and creative units, identifying and resolving issues.
Educate others on best practices, social media principles, and the broader industry.
Build campaigns and posts through paid social platforms and third-party buying tools with manager oversight and direction.
Attend agency learning sessions and vendor meetings.
Participate in internal learning and development opportunities.