Assistant Planner, Paid Social

Horizon Media•New York, NY

3d•$40,000 - $50,000•Hybrid

About The Position

Horizon Next is a data-driven marketing organization within Horizon Media, providing strategic leadership through brand strategy, media planning and investment, and analytics. The Assistant Planner, Paid Social supports paid social campaigns across campaign management, reporting, social media planning, learning and development, and relationship development. The role assists with campaign setup and trafficking, quality assurance, pacing and optimization, performance reporting, planning proposals, and coordination with internal teams. It works under manager direction and oversight and requires strong communication, organization, time management, attention to detail, problem-solving, and interest in paid social media.

Requirements

Strong, effective communication skills.
Problem-solving ability and the ability to develop creative solutions.
Attention to detail and strong organizational skills.
Effective time management and comfort handling multiple timelines and deliverables.
Comfort working with large sets of data and numbers.
Team-oriented and professionally mature, with willingness to take a hands-on approach.
Flexibility to work independently and collaboratively.
Ownership of work and accountability.
Ability to thrive in an agile, fast-paced environment and proactively seek feedback.
Results- and solutions-oriented, consistently motivated, proactive, and resourceful.
Interest in the media landscape, particularly paid social, and desire to innovate and keep up with trends.
Support for and advocacy of diversity, equity, and inclusion.

Nice To Haves

Relevant work or internship experience.
Experience working in a fast-paced environment and ability to multitask.
Proficiency with Microsoft Excel and PowerPoint.

Responsibilities

Develop proficiency in internal buying and reporting tools, platform interfaces, and native tools for competitive analysis, digital consumption support, plan development, and reporting.
Assist with measurement planning, pixel generation, and third-party ad tracking needs under manager direction.
Traffic campaign assets, including creative and required tracking tags.
Conduct quality assurance of tracking functionality and creative units, identifying and resolving issues.
Create post-launch campaign information, including screenshots, links, and placement details, to demonstrate proof of placement for clients.
Generate insertion orders in internal systems, ensuring plan details are accurate and delivery is confirmed according to protocol.
Assist in setting up client paid social campaigns and posts using paid social platforms and third-party buying tools, with manager oversight and direction.
Assist in completing and monitoring internal team and client-facing financial tracking documents.
Monitor pacing and optimizations of active social campaigns across the client roster daily.
Generate high-level performance insights and recommendations for active client campaigns in partnership with a manager.
Own reporting for the assigned client roster and proactively communicate campaign issues to internal teams and managers; assist with reporting and data collection outside the roster as needed.
Assist in developing proposals for paid social media campaigns across the active client roster.
Learn to create and present media-specific documents such as RFPs, media plans, and objectives and strategies decks; assist with proposal analysis and partner negotiations.
Monitor emerging opportunities and applications in paid social media and apply relevant knowledge.
Assist with team administration and planning, including vendor meeting communications, internal weekly and monthly status documents, and team deliverables calendars.
Attend agency learning sessions and vendor meetings, and participate in internal and external learning and development opportunities.
Maintain active communication with internal client roster teams to manage timelines and cross-collaborative meetings.
Partner with other internal teams, including Analytics and Digital, and build working relationships with them.