Paid Social Specialist

Vida Shoes International

1d • Remote

About The Position

The Paid Social Specialist provides tactical paid social recommendations and manages client campaigns, planning, executing, optimizing, and reporting on paid social efforts with oversight from senior team members. The role owns day-to-day campaign management, trafficking, monitoring, and optimization to meet client KPIs, while keeping current with social platform developments and trends. The specialist also helps train and mentor junior team members.

The position includes campaign setup and quality assurance, performance monitoring against KPIs and budgets, reporting and recommendations, collaboration with internal and external partners, and routine budget pacing and billing administration. The role requires experience with Meta (Facebook and Instagram) and at least one additional social platform.

Requirements

• Proficiency in MS Office applications, including Excel, Outlook, PowerPoint, and Word.
• Previous experience executing multiple campaigns in Meta (Facebook and Instagram) and at least one other platform, such as X (formerly Twitter), Snapchat, Pinterest, TikTok, Reddit, or LinkedIn.
• Thorough knowledge of the capabilities of the platforms used and how to set up campaigns with different objectives.
• Comfort working routinely with peers and internal teams in person and via email, phone, and video.
• Strong organizational skills and ability to multitask in a fast-paced environment.
• Ability to prepare presentations and share them with internal stakeholders.

Nice To Haves

• One to two years of experience in a role where paid social media management was a core job responsibility.
• Interest and passion for social media and advertising.
• Experience with X (Twitter), Pinterest, LinkedIn, Snapchat, TikTok, or Reddit.

Responsibilities

• Provide tactical details and strategic input for paid social media recommendations.
• Execute and optimize paid social campaigns within platforms, including campaign trafficking, monitoring creative requests and specifications, quality assurance, meeting timelines, and following paid social best practices.
• Monitor campaign performance against KPIs and budget parameters, and recommend optimizations based on data and trends.
• Collaborate on routine campaign performance reports, provide observations, and recommend tests internally and with clients.
• Present recommendations and campaign results with actionable next steps; communicate and collaborate professionally with internal and external partners.
• Stay current on platform offerings, enhancements, and industry updates, and make applicable client recommendations.
• Attend training and complete required social platform certifications as needed.
• Help train and mentor Associates and other junior team members.
• Oversee routine budget pacing, including more complex data fees, and billing administration.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed