Manager, Paid Social

Adelphi Group•New York, NY

3d•$50,000 - $95,000•Hybrid

About The Position

This role is for a Manager, Paid Social within the Media function, specifically focusing on Performance Media. The position is with Omd, an agency within Omnicom. The manager will be responsible for driving digital strategy, managing client relationships, leading junior team members, and ensuring the effective execution of paid media campaigns. This includes in-depth knowledge of paid social optimizations, forecasting, campaign management tools, budget management, and understanding integrated media strategies. The role requires strong analytical, communication, and organizational skills, with a Bachelor's degree in marketing, advertising, or communications and at least 3 years of relevant experience.

Requirements

Bachelor’s degree in marketing, advertising or communications
3+ years of work experience managing online marketing/advertising accounts
Be a proactive self-starter
Possess general knowledge of direct marketing principles and strategies
Have polished presentation, communication and listening skills
Have strong organizational skills as applied through an ability to manage multiple projects at once
Be confident in analyzing and acting on marketing data

Responsibilities

Drive overall digital strategy and associated tactics to meet client’s goals, working closely with account lead(s)
Established as leader with the client and across all departmental teams within PHD and our agency partners (OMD, etc), effectively prioritizing/negotiating needs between all parties
Effectively manage and develop junior team members (mentoring, training, etc.)
Prioritize and manage quarterly priorities and ad-hoc requests to ensure they are executed on time and to client expectations by entire client team
Ability to problem solve, such as finding solutions for issues not yet attempted
Proactively share learnings and best practices across the organization
Establish oneself as an expert within their functional department and client team
Identify ways to improve team efficiency and effectiveness, such as new processes
Bring new proactive ideas to help meet client goals and grow business
Ability to consult/educate/negotiate with clients and agency partners
Effectively communicate paid media insights, reporting, trends, and new initiatives to client/agency partners and vendors (as Social has ownership of the vendor relationships)
Ability to present recommendations/ideas to client and internal team
Ability to effectively merchandise successes to the client
Help educate client team on latest trends, best practices, technologies, etc.
Demonstrates appropriate judgment through proper escalation
In-depth knowledge of paid search or Paid social optimizations (proactive and reactive)
Forecasting and opportunity/gap analysis
Campaign management tools, including bid rules/management
Advanced search engine or social knowledge
Monitoring new search or social trends and products and evaluating application to client
Research tools/competitive analysis
Budget/pacing and billing
Understanding integrated media
Client scope
Industry trends