Paid Social Assistant Specialist

Adelphi Group•New York, NY
•$47,000 - $65,000•Hybrid

About The Position

The Paid Social Assistant Specialist is an entry-level role for individuals interested in building a career in paid social media marketing. Prior paid social experience is not required. The position supports the day-to-day execution and administration of paid social campaigns while developing foundational knowledge of social platforms, campaign management, reporting, billing, and optimization. Working closely with Paid Social Specialists and Senior Specialists, the Assistant Specialist learns the fundamentals of advertising across platforms including Meta, TikTok, LinkedIn, and Reddit. The role supports campaign setup, quality assurance, reporting, billing, budget pacing, and operational tasks to help campaigns run accurately and efficiently. Employees are required to work in the office at least three days per week, to the extent permitted by local law, unless their agency or manager directs additional in-office days.

Responsibilities

  • Assist with implementing paid social campaigns across platforms including Meta, Reddit, LinkedIn, TikTok, and others.
  • Support campaign setup, asset trafficking, quality assurance reviews, creative mockups, and launch preparation.
  • Monitor campaign pacing, budget delivery, and spend actualization; escalate concerns to team leads as needed.
  • Manage invoice coding, billing actualizations, and invoice processing, ensuring accuracy and timely submission to Finance teams.
  • Maintain budget tracking documents, status sheets, pacing reports, and operational records.
  • Pull campaign data and reporting exports to support client reporting and internal analysis.
  • Assist Specialists and Senior Specialists with reviewing campaign performance and identifying optimization opportunities.
  • Support quality assurance to ensure campaigns launch accurately and according to approved specifications.
  • Coordinate with Paid Social, Media, Analytics, Finance, Creative, and Account teams.
  • Develop familiarity with healthcare and pharmaceutical advertising regulations and compliance requirements.
  • Participate in client status meetings, internal team meetings, trainings, and professional development opportunities.
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