Paid Social Specialist
About The Position
The Paid Social Specialist supports the day-to-day management of paid social efforts for client brands. The role builds and activates campaigns across platforms such as Meta, Twitter, TikTok, and LinkedIn, and supports campaign planning, analysis, reporting, and optimization. The specialist has at least one year of paid social marketing experience; healthcare and pharmaceutical experience is a plus. The position implements and manages campaigns, including platform setup, quality assurance, creative mock-ups, pixel setup through partners, budget tracking, pacing, optimization, delivery actualization, and billing coordination. It also involves pulling and organizing data, preparing performance insights and reports, collaborating with internal teams, and assisting with client strategy and planning. The specialist keeps current with paid social tools, trends, and best practices and develops familiarity with healthcare and pharmaceutical advertising regulations. Omnicom’s policy requires employees to work in the office at least three days per week, subject to local law and any additional direction from the agency or manager. The salary range is $66,500–$80,000.
Requirements
- At least one year of experience in paid social media marketing.
- Experience working with paid social platforms, especially Meta.
- Advanced knowledge of Microsoft Office, specifically Excel and PowerPoint.
- Ability to work effectively in a team and foster positive relationships, trust, and confidence.
- Curiosity and willingness to learn and ask thought-provoking questions.
- Proactive communication skills, including responding quickly and expressing ideas accurately, concisely, and clearly in a rapidly changing environment.
- Strong attention to detail and ability to complete tasks accurately and on time.
- Ability to stay organized and achieve results in a timely and effective manner.
- Knowledge of current paid social and social media changes.
Nice To Haves
- Healthcare and pharmaceutical experience.
- Familiarity with social platforms such as TikTok, Reddit, and LinkedIn.
Responsibilities
- Build and regularly optimize paid social campaigns; quality-check assets, prepare creative mock-ups, and pull data as needed.
- Set up campaigns in-platform, perform quality assurance, prepare creative mock-ups, and coordinate pixel creation and setup through partners.
- Manage day-to-day campaign tactics, including budget tracking, pacing, optimization, and delivery actualization.
- Actualize billing and process and code invoices accurately and promptly for finance teams; confirm actualized budgets with Media teams according to process.
- Pull and export data monthly, understand campaign performance, and provide insights relevant to each campaign’s KPI or objective.
- Collaborate with the Social team, Media team, and account leads as applicable.
- Monitor campaign performance and recommend optimizations aligned with client goals.
- Become familiar with regulations related to healthcare and pharmaceutical advertising.
- Assist team leads in developing paid social strategies for clients.
- Review and analyze paid social metrics to inform optimizations, recommendations, and reporting insights.
- Participate in internal meetings and professional development opportunities.
- Assist with strategy and planning for client presentations for new and current business.
- Research and attend industry events or conferences to stay current on paid social tools, trends, and best practices.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
