Assistant Manager, US Consumer Services Marketing

Western Union•Atlanta, NY

17d•Hybrid

About The Position

The Assistant Manager, US Consumer Services Marketing supports the planning, development, and execution of marketing initiatives across Western Union’s US Consumer Services portfolio, including Bill Pay, lending, prepaid services, digital products, and emerging consumer services. The role manages multiple marketing programs from concept through execution, translating business priorities and product requirements into marketing plans, creative briefs, campaigns, and customer-facing communications. It coordinates closely with internal teams and external partners to deliver accurate, compliant materials on schedule. The position manages integrated campaigns and digital content across email, paid social media, partner channels, websites, landing pages, retail locations, and digital out-of-home media. It also develops sales enablement and retail marketing materials, supports product launches and other cross-functional programs, coordinates campaign measurement and reporting, and manages vendors and production activities. The role helps maintain project workflows, calendars, budgets, records, and performance insights. The position is hybrid, with an expectation to work from the office at least three days a week. Western Union describes its work as making financial services accessible and offers opportunities to learn new skills and build a career. The base salary range is $89,000 to $95,000 per year, with total on-target compensation including annual incentives aligned with individual and company performance.

Requirements

At least 3 years of experience in marketing, campaign management, project management, communications, product marketing, partner marketing, or a related field.
At least 2 years of experience using organizational and project-management skills, with demonstrated ability to manage multiple priorities and deadlines in a fast-paced environment.
Experience coordinating marketing projects from concept through execution.
Experience developing customer communications, digital content, sales enablement materials, or retail marketing assets.
Ability to coordinate cross-functional teams and manage complex review and approval processes.
Ability to translate business and product requirements into clear, customer-focused marketing materials.

Nice To Haves

Bachelor’s degree in marketing, communications, business, or a related field.
Experience in financial services, payments, consumer products, retail services, or another regulated industry.
Experience supporting integrated marketing campaigns across digital, email, social media, website, retail, and partner channels.
Experience coordinating creative development, print production, localization, or external vendor relationships.
Familiarity with digital marketing, paid media, search engine optimization, campaign measurement, and content-management processes.
Experience developing sales enablement materials, product playbooks, or field marketing programs.
Experience using project-management and collaboration tools such as Microsoft Lists, SharePoint, Jira, Smartsheet, or similar platforms.
Ability to work independently, anticipate project needs, and bring structure to complex or evolving initiatives.

Responsibilities

Support development and execution of integrated marketing initiatives across US Consumer Services products, including Bill Pay, lending, prepaid services, digital products, and emerging services.
Manage assigned marketing programs from planning and creative briefing through approvals, production, deployment, and performance reporting.
Translate business objectives and product requirements into marketing strategies, campaign plans, creative briefs, and customer-facing communications.
Maintain marketing calendars, project plans, and status reports across multiple initiatives.
Coordinate with internal stakeholders, cross-functional partners, and external partners to gather requirements, resolve issues, and move projects forward.
Identify project risks, dependencies, and resource needs, and escalate issues when appropriate.
Support annual marketing strategies, roadmaps, and campaign calendars across products, channels, and customer segments.
Coordinate customer marketing campaigns across email, paid social media, partner channels, websites, landing pages, retail locations, and digital out-of-home media.
Manage creative development, proofing, internal review, legal and compliance approvals, print production, and campaign deployment.
Support development of B2C and B2B marketing content, including email campaigns, landing pages, white papers, LinkedIn content, paid advertisements, and partner-support materials.
Coordinate website and landing-page updates with digital, content, SEO, product, and technology teams.
Support recurring customer communications, including promotional emails, product notifications, and seasonal campaigns.
Ensure marketing materials align with brand standards, product positioning, regulatory requirements, and channel specifications.
Coordinate localization and translation for multilingual customer communications when required.
Develop sales enablement materials for the US Consumer Services portfolio and North America Sales team.
Manage development of sales brochures, product sheets, presentations, training resources, agent marketing kits, and customer-facing collateral.
Support the creation and maintenance of accurate, current product playbooks aligned with product and commercial priorities.
Coordinate production and distribution of retail marketing materials, including posters, header cards, promotional assets, and agent-facing resources.
Partner with sales and field teams to develop materials supporting product adoption, agent engagement, and transaction growth.
Support agent marketing pilots and incentive programs, including communications, sales tools, and performance reporting.
Serve as a central marketing point of contact for assigned US Consumer Services initiatives and product launches.
Partner with creative, brand, product, digital, analytics, legal, compliance, finance, operations, sales, and technology teams to execute marketing programs.
Coordinate partner and stakeholder reviews, consolidate feedback, and manage revisions through final approval.
Support marketing activities for product launches, integrations, pricing changes, and geographic or channel expansions.
Facilitate project meetings, document decisions and action items, and communicate status updates to stakeholders.
Help establish repeatable processes, templates, and workflows to improve marketing execution and cross-functional collaboration.
Coordinate campaign measurement and performance reporting across email, digital, retail, partner, and paid-media channels.
Work with analytics teams and external partners to obtain campaign results and assess customer engagement and program effectiveness.
Prepare performance readouts, presentations, project updates, and business reviews for internal stakeholders.
Maintain accurate records of project status, approvals, deliverables, decisions, and results.
Use performance insights and stakeholder feedback to recommend improvements to future campaigns.
Support budget administration, including purchase requests, invoice processing, expense tracking, and vendor coordination.
Coordinate with external agencies, printers, production partners, translation providers, and other marketing vendors.
Manage production schedules, estimates, proofs, approvals, fulfillment, and distribution.
Monitor vendor deliverables for quality, accuracy, and timely completion.
Support inventory management for printed collateral and promotional materials.
Help identify opportunities to improve production efficiency, reduce costs, and streamline marketing workflows.

Benefits

Short-term incentives and annual incentives aligned with individual and company performance.
Multiple health insurance options, including medical, dental, and vision insurance.
Accident insurance.
Life insurance.
Paid time off.
Parental leave.
Global adoption assistance.
401(k) plan.
Access to development platforms and opportunities to learn new skills and build a career.
Competitive compensation package.