Assistant General Manager - Richmond

JETSET Pilates•Midlothian, VA

About The Position

The Assistant Manager supports the General Manager with the studio’s daily operations, team development, and commercial performance. This hands-on leadership role helps maintain JETSET brand standards, supports Studio Leads and Instructors, drives sales performance, and ensures an exceptional member experience. The Assistant Manager leads by example, builds local community relationships, and contributes to a positive, high-performing studio culture. The role is designed as a development opportunity for future General Managers.

Requirements

  • Previous leadership experience in fitness, hospitality, retail, or another customer-focused environment.
  • Strong leadership, coaching, and communication skills.
  • Proven ability to drive sales and deliver exceptional customer service.
  • Excellent organizational and time-management skills.
  • Passion for health, wellness, hospitality, and community building.
  • Flexible availability, including mornings, evenings, weekends, and holidays.

Responsibilities

  • Support the day-to-day operations of the studio.
  • Serve as Manager on Duty and keyholder when scheduled; open and close the studio according to company procedures.
  • Ensure the studio meets JETSET operational and brand standards and resolve operational issues while maintaining an exceptional member experience.
  • Step in to support Studio Lead responsibilities and studio operations as needed.
  • Support recruitment, onboarding, training, and development of the Studio Lead team.
  • Coach Studio Leads on customer service, sales performance, and operational excellence; provide real-time feedback and performance coaching.
  • Support the General Manager with team communication, accountability, and performance management, and act as General Manager in their absence.
  • Support monthly membership, retail, and revenue goals; coach the team on sales, lead conversion, retention, and retail performance.
  • Identify opportunities to improve studio performance and member engagement; monitor KPIs and support action plans.
  • Assist with Studio Lead and Instructor scheduling, shift coverage, and schedule changes.
  • Support inventory management, supply ordering, studio administration, payroll reporting, incident documentation, and operational compliance.
  • Represent JETSET in the local community and build relationships with local businesses, wellness partners, and corporate organizations.
  • Support community events, partnerships, pop-ups, and local marketing initiatives; foster member relationships to strengthen retention and community.
  • Maintain studio presentation, cleanliness, and organization; ensure team members deliver the JETSET member experience.
  • Uphold company policies, operational procedures, and brand standards, leading with professionalism, positivity, and accountability.
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