General Manager - RICHMOND MARKET

FGG Spas•Henrico, VA

About The Position

Hand & Stone Massage and Facial Spa is seeking a high-impact, performance-driven General Manager to lead the team and business at the Richmond Market location. The role owns spa performance, including operations, sales growth, membership performance, profitability, key metrics, reporting, and P&L. The General Manager builds and develops a high-performing team, fosters a culture of accountability and service excellence, and ensures a World Class Client experience across all touchpoints. The position also focuses on increasing revenue, using data to improve results, optimizing scheduling and staffing, and carrying out local marketing and community outreach.

Requirements

  • 3–5 years of leadership experience.
  • Proven success driving sales and team performance.
  • Strong communication and leadership skills.
  • Ability to balance people leadership with business acumen.
  • Strong experience working with KPIs.
  • Comfort working in a fast-paced environment.
  • Flexible schedule, including nights, weekends, and holidays.

Nice To Haves

  • P&L experience is strongly preferred.

Responsibilities

  • Lead spa operations and oversee overall business performance.
  • Drive sales growth, membership performance, and profitability.
  • Manage key metrics, reporting, and P&L ownership.
  • Recruit, hire, and retain a high-performing team.
  • Lead, coach, and develop the team with a people-first mindset.
  • Build a culture of accountability, engagement, and service excellence.
  • Ensure a World Class Client experience across all touchpoints.
  • Increase revenue through memberships, service utilization, and retail performance.
  • Use reporting and data to identify opportunities and improve results.
  • Optimize scheduling and staffing to support service and business needs.
  • Execute local marketing and community outreach initiatives.

Benefits

  • Medical, vision, dental, and life insurance.
  • 401(k) with a 5% company match.
  • Base salary plus performance-based bonuses.
  • Paid time off.
  • Service and product discounts.
  • Training and development.
  • Opportunity for advancement and growth within a multi-unit organization.
  • Strong support system and people-first culture.
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