Assistant Director of Marketing - Updated

Green Ivy Schools•New York, NY

1d•$85,000 - $105,000

About The Position

Pine Street School and Battery Park Montessori, two downtown New York City independent schools in the Green Ivy Schools family, are seeking a hands-on, creative marketer to increase the schools’ visibility in their neighborhoods and online. The role spans brand development, digital marketing, website management, content creation, and creative production, and reports to the Director of Admissions. The Assistant Director of Marketing will create most day-to-day content, including short-form video and social posts, and build a roster of freelance photographers, videographers, and designers for larger projects. The role will drive family inquiries through paid and organic campaigns, email marketing, analytics, and close collaboration with Admissions. It will also strengthen the schools’ local presence through community partnerships, activations, advertising, press relationships, parent ambassadors, and branded materials. The position owns both school websites and the marketing calendar across channels. It leads monthly storytelling meetings, maintains a searchable photo and video library, and holds quarterly faculty workshops on content capture and privacy guidelines. All marketing content must respect student privacy, family permissions, and brand standards.

Requirements

4–6 years of experience in marketing, content creation, social media, or digital marketing.
A portfolio of short-form video, social content, and designed assets created by the applicant.
Hands-on experience planning, running, and optimizing paid Google Ads and Meta Ads campaigns, including budget management and data-informed improvements.
Comfort reading reports in Google Analytics and advertising platforms, tracking leads and conversions, and using findings to determine next steps.
Creative ideas for building a brand’s presence in a local community.
Hands-on skill with Adobe Creative Suite, including Photoshop and video editing, or similar tools.
Experience managing a website in Webflow, WordPress, or a similar content management system.
Experience finding, hiring, and managing freelance creatives.
Strong writing, editing, and storytelling skills.
Strong organizational skills to manage two schools, multiple channels, and steady deadlines.

Nice To Haves

Experience working in or marketing a school.
Familiarity with the New York City independent school landscape.
Experience with email marketing platforms and customer relationship management systems such as HubSpot.
Spanish or Mandarin language skills.

Responsibilities

Run paid and organic campaigns, including Google Ads, Meta Ads, retargeting, SEO, answer engine optimization, and listings on Niche and other directories.
Build and manage email drip campaigns and event emails that guide families from initial interest to tours and applications.
Track campaign performance in GA4, Google Search Console, Google Ads, Meta Ads, and Niche, using measures such as cost per lead, conversion rates, and inquiry quality.
Partner with Admissions on admissions cycles, events, and pipeline needs.
Ensure website inquiries flow correctly into Ravenna and HubSpot, coordinating with the Director of Enrollment Management to resolve issues.
Concept, film, edit, caption, and publish short-form video and social content for both schools on Instagram, Facebook, LinkedIn, X, and YouTube.
Maintain a cadence of at least three social posts per week and respond to comments, messages, and reviews, escalating them when needed.
Capture day-to-day photos and videos and develop and manage a roster of freelance photographers and videographers for major campaigns and signature events.
Increase the schools’ visibility in downtown neighborhoods through local partnerships, community activations, print and out-of-home advertising, and branded materials.
Grow word-of-mouth through parent ambassadors and community voices.
Design signage, collateral, digital assets, and listings for community and school events.
Build local press relationships and pitch stories about the schools.
Serve as the day-to-day contact for external marketing partners.
Own both school websites, updating admissions pages, events, landing pages, and calls to action and improving navigation and conversion over time.
Own the marketing calendar across all channels.
Lead a monthly storytelling meeting with the Associate Directors of Admissions and involve Heads of Division as needed to ensure curriculum stories are accurate.
Maintain a searchable photo and video library using weekly faculty submissions.
Hold quarterly faculty workshops on capturing usable content and following privacy guidelines.
Ensure content respects student privacy, family permissions, and brand standards.
Manage marketing work for two schools across multiple channels and ongoing deadlines.